Hyrox has signed stretching, flexibility and mobility app pliability as its newest partner, which comes as the fast-growing fitness race continues to build out an impressive list of partners and sponsors.
Under the one-year agreement, pliability will serve as the first-ever “Official Stretching Partner” of Hyrox.
The sides announced the partnership during the 2025 F45 Hyrox New York race held at Manhattan’s Pier 76 this past weekend. The event set a record as Hyrox’s most-attended event ever in the United States.
Founded by Scott Perkins in 2015, pliability offers stretching, flexibility and mobility routines for users of all levels, from beginners to advanced athletes. The platform has hundreds of thousands of active users in over 100 countries, it says.
It will now get access to Hyrox’s impressive reach, which includes a projected 650,000 athletes expected to take part in Hyrox races during the 2024-25 season. Several Hyrox elite athletes, including Olympian Tia-Clair Toomey-Orr, are already affiliated with pliability.
“Partnering with Hyrox allows us to support a growing global community of individuals who are pushing their bodies to incredible limits,” Perkins said of the partnership. “With mobility at the center of performance and recovery, this partnership is a natural step forward for us, enabling athletes to unlock their full potential through our customized mobility routines.”
Hyrox adds pliability to an impressive list of partners and sponsors that already includes brands such as Puma, Centr and F45 Training, among others.
Known under the “World Series of Fitness Racing” tagline, Hyrox has exploded in popularity over the past few years. The brand now stages events in major cities across the world, regularly drawing thousands of athletes and spectators. A Hyrox race features eight running laps of one kilometer, each of which is interspersed with a different functional workout station, including movements like sled pushes, SkiErgs or kettlebell farmers carries.
The company also has a thriving affiliate gym business, called Hyrox 365, which distributes Hyrox-focused workouts and fitness programming to at least 7,000 partner gyms and studios around the world.
“Our mission for Hyrox is to be a sport for everybody, and built on the belief that fitness is a global language – one that connects people of different capabilities and from countries across the world,” said Hyrox co-founder Moritz Fürste. “Welcoming pliability as our official stretching partner strengthens our commitment to educating Hyrox athletes about the importance of recovery around Hyrox training and racing,”
