Everlast Gyms is bringing the Hyrox training experience to life with Performance Centers featuring dedicated classes and other perks
Everlast Gyms is teaming up with global fitness racing brand Hyrox to bring race-day intensity to the everyday workout, launching 60 Hyrox Performance Centers across the U.K. and Ireland by 2028.
The three-year deal crowns Everlast the official national partner of Hyrox Performance Centers in the U.K. Backed by parent company Frasers Group, the move cements Everlast’s push to redefine race-day prep training through competition-grade facilities meant to mirror the experience of a real Hyrox race.
The first Performance Centers are set to open within six months in Liverpool, Manchester and Dublin. Each location will be outfitted with Hyrox’s official race equipment, including power sleds, wall balls and the newly launched Competition Perform Turf co-developed with Centr, the fitness platform backed by actor Chris Hemsworth. In addition to physical upgrades, Everlast Gyms will offer dedicated Hyrox training classes and programs for competitors. Members will also receive early access to Hyrox race tickets, a coveted perk as the brand’s popularity continues to surge.
“Bringing Hyrox Performance Centers to the UK is a big milestone for Everlast Gyms and for the fitness community,” Frasers Group CEO Michael Murray said. “Our ambition is to create aspirational training environments and be at the forefront of performance-led functional fitness and recovery, all at an accessible price. Becoming the official UK Home of Hyrox does exactly that – connecting us with the Hyrox community in an integrated way.”
Later this month, Everlast will stage Hyrox simulation events at its Gateshead, Rotherham and Thurrock locations from July 22–24, giving members a taste of race-day conditions in a controlled gym setting.
“One of our main goals with Hyrox Performance Centers is to give athletes the opportunity to train in conditions which replicate race day, so they can prepare optimally and improve performance,” Hyrox chief growth officer Douglas Gremmen said. “We’re excited to be bringing this experience to U.K. athletes, and our partnership with Everlast Gyms builds on the existing success of our Hyrox Training Clubs, and one that is set to raise the standard even further of Hyrox training across the U.K.”
Over in the U.S., Gold’s Gym is also embracing the Hyrox movement, launching its first dedicated Hyrox Performance Center at its Little Elm location in the Dallas metro area. Gold’s Gym says it plans to expand the concept to more locations nationwide.
