With HydroWave and RedWave, JK Products aims to simplify spa-like services for fitness operators by offering scalable, self-guided recovery solutions that boost member retention and revenue
As the fitness industry shifts toward a more comprehensive view of wellness, top operators are rethinking how to deliver a truly well-rounded member experience. The lines between fitness, spa, and hospitality are becoming increasingly blurred — and at that intersection is JK Products & Services. With nearly 100 years of expertise in light technology, the company continues to lead with deep industry knowledge and a commitment to ongoing progress.
Leading the way are HydroWave and RedWave – two of the company’s most in-demand solutions. These touchless, self-guided recovery technologies are empowering operators to offer elevated, spa-like services without adding operational complexity. The result? Greater efficiency, new revenue potential and a more compelling experience for every member.
“Today, gyms aren’t just asking, ‘How do we add recovery?’” says Andy Dunn, Senior Sales Director at JK Products & Services. “They’re asking, ‘How do we do it in a way that aligns with our brand and operational logistics while keeping members under our roof longer?’ That’s where touchless recovery becomes incredibly powerful.”
Touchless, Seamless, Scalable
Red light therapy, automated massage and lymphatic drainage tools have become staples in members’ wellness routines, no longer extras, but everyday expectations.
“Operators are seeing that if a member is leaving to go get red light therapy or a massage somewhere else, that’s a missed opportunity,” says Dunn. “Therefore, facilities are carving out space to offer these services as amenities or as premium, revenue-driving add-ons, and they need solutions that are easy to integrate.”
That’s where HydroWave and RedWave shine.
“One of the biggest advantages of touchless recovery is that you don’t need the manpower of a traditional spa,” says Dunn. “You can deliver high-value services without adding to your staffing burden. It’s a win-win.”
This is especially important in environments with light staffing, limited space, or remote maintenance needs. Both HydroWave and RedWave are designed to be easy to use, easy to maintain, and easy to integrate into existing wellness offerings.
Their impact? Increased member satisfaction and loyalty, with operators reporting consistent usage, strong anecdotal feedback, and in many cases, the need to implement booking systems to manage demand.
“One of our latest YMCA customers recently converted a full space for red light therapy,” says Dunn. “Within weeks, they came back and asked us for scheduling tools and timer equipment because so many people wanted the services, they were lining up. That tells you how much members are valuing these things.”
A Solution for Every Member
What makes touchless solutions like HydroWave and RedWave truly remarkable is their universal appeal. While performance-minded athletes might use red light for muscular recovery and cell regeneration, general wellness seekers turn to the same technology for skin health, improved sleep and stress relief.
“There’s no one-size-fits-all when it comes to performance and recovery,” says Dunn. “My mom’s version of performance is being able to do her weekly tasks with ease. For an Olympian, it’s about getting back to training faster. The beauty of these solutions is that they meet members wherever they are.”
HydroWave delivers precise, customizable water massage paired with aroma, sound and light, creating a fully immersive experience that appeals to a wide demographic. Meanwhile, RedWave’s LED wavelengths reach up to 850nm to support cell turnover at the muscular and joint-level, reduce inflammation, improve sleep, enhance skin clarity and more.
And post-pandemic, the appeal of touchless recovery has only grown, especially among populations seeking high-quality care without physical contact.
“There is a lot of research that shows women with past trauma prefer touchless modalities,” said Dunn. “We’ve heard from older members who want recovery without risk. And we all know Gen Z’ers have a more holistic approach to health and demanding solutions like these.”
Integrated Wellness: The New Normal
As touchless recovery becomes more mainstream, facility operators are getting creative with how they package and deliver these services. Some gyms bundle RedWave or HydroWave into personal training packages as a recovery boost. Others use red light therapy before or after manual massage to deepen the benefits. In hospitality, red light is now part of the conversation around helping travelers maintain wellness routines on the go.
“Red light is no longer niche,” says Dunn. “It’s something discerning travelers are asking for, because they don’t want their wellness routines disrupted when they’re away from home.”
In spaces like Carbon World Health in Wisconsin – a hybrid medical wellness facility that combines gym access with health services, red-Light sits alongside diagnostics and recovery protocols. Larger HVLP and full service brands are using touchless recovery as a supportive service for members using GLP-1 medications, which often cause muscle loss.
“We’re seeing trainers prescribe HydroWave or RedWave to help those members recover faster and protect muscle mass,” says Dunn. “It’s all part of a more holistic, integrated approach to health.”
JK Products & Services is already looking ahead. With deep roots in light science, the company’s R&D pipeline is exploring everything from new light wavelengths to sensory deprivation and EMF-reducing environments. But as Dunn emphasizes, innovation isn’t about tech for tech’s sake – it’s about listening.
“Every product we develop starts with the customer. What do they need? What do their members want? That’s what drives us,” he says.
And as wellness becomes a cornerstone of the modern fitness experience, facilities are wise to invest in solutions that are proven, scalable and smart.
“At the end of the day, we help operators elevate their experience without overcomplicating their operations,” says Dunn. “That’s the sweet spot – and it’s exactly where our HydroWave and RedWave products live.”
