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Home » How Gyms Can Cultivate Excellence Through Staff Training
Fitness

How Gyms Can Cultivate Excellence Through Staff Training

MNK NewsBy MNK NewsAugust 7, 2025No Comments4 Mins Read
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For fitness facilities, staffers are your frontline soldiers for success. But they need the proper onboarding and ongoing support

This story is part of “The Playbook,” a weekly column that takes a deep dive into the future of business, management and technology, with an eye toward practical applications for fitness and wellness executives

Employee development investments serve  as both an  essential strategic need and a vital benefit that leads to improved service quality and increased morale  and retention rates.  A successful team  development requires ongoing training, which starts immediately  after hiring and continues through each  stage of a staff member’s professional  growth.

But it takes work.

Onboarding Is Critical

First, the initial onboarding  process establishes the foundation  for future success. In my experience as a business counselor for a municipal economic development agency, I worked with owners on structuring effective onboarding, training and helping their employees create career development plans. 

The onboarding process is a fragile moment, like being on a honeymoon.  During this time, new employees should learn both  their job duties and  the gym’s organizational  mission and customer service standards  and values. When  employees understand their  role’s contribution to the organization’s mission, they  experience immediate support and  engagement.

Navigating an Evolving Fitness Industry

The fitness industry’s  continuous evolution also requires  staff members to receive  ongoing professional development  to stay adaptable. The  combination of training  sessions about fitness  trends, new equipment, technology  fand customer service  best practices maintains employee knowledge and  performance levels. The organization demonstrates its  dedication to long-term growth  through its support  of certifications, workshops and  continuing education programs.  Performance feedback provided  regularly helps employees grow  in their positions  through constructive feedback that guides their  development.

Training programs should  include both fitness  expertise and essential skills  which include customer  service excellence, sales and  retention strategies, and  problem-solving and standard  operating procedures (SOPs). Staff  training in relationship building and conflict resolution and  environment promotion leads  to better member experiences  while maintaining operational  consistency.

Training delivery methods hold equal  significance to the  content being taught.  The training process remains effective and engaging  through the combination of group sessions  for team building  and one-on-one coaching and role-playing exercises and  online resources which  provide flexible learning opportunities. The Playbook move here is to leverage technology.

woman checks man into a gym
credit: PeopleImages.com – Yuri A/shutterstock.com

Where To Find Staff Training Solutions

Earlier this year, StoreForce, a leader in workforce management and performance optimization, teamed up with Multimedia Plus (MMP), creators of the Incite training and communications platform, to deliver what they described as a transformative solution for retail and service operations including gyms, hotels and spas.

See Also

Gym owners speaking to staff

This strategic collaboration merges StoreForce’s expertise in labor optimization and performance metrics with MMP’s mobile-first training and communications capabilities. Together, they empower retailers to confidently implement new campaigns, product launches and policy changes, ensuring every aspect of the process is streamlined for maximum impact. Retailers will not only optimize their labor force to drive profitability, but also ensure associates are well-informed, engaged and ready to perform at the highest level.

Amid today’s dynamic retail environment, the partnership reflects a shared commitment to helping retailers adapt proactively. The complementary strengths of StoreForce and MMP aim to equip retailers to drive in-store performance while building highly skilled and prepared teams capable of navigating rapid change.

It also empowers businesses to be more nimble and ready. David Harouche, CEO of Multimedia Plus, emphasized the critical role of readiness in retail success.

“Retail success comes down to readiness and execution. By aligning our solutions, we’re providing retailers with the tools to connect knowledge and skill to measurable performance outcomes,” he explained.

Through this partnership, StoreForce and MMP are bridging the gap between operational efficiency and frontline preparedness. The collaboration promotes smarter coaching, faster decision-making, higher conversion rates, higher customer loyalty rates and increased long-term customer value.

For inquiries and tips related to “The Playbook,” please reach out to [email protected]



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