Step 1: Finding the right partner for expansion
In 2018, Body Fit Training (BFT) was just beginning its journey, with only eight studios in Australia. BFT knew that achieving rapid, international growth would mean finding a tech partner that could go beyond supporting individual studios. They needed centralized, robust platforms capable of overseeing multi-site operations.
That’s where Hapana came in. From day one, Hapana offered BFT the infrastructure and insights they needed to manage multiple locations seamlessly and gain visibility across hundreds of sites.
Step 2: Scaling from 8 locations to 300
BFT’s expansion required more than just tech—it needed efficiency. Hapana’s “shell site” model played a crucial role here. By turnkey solutions, including shell sites, Hapana enabled BFT to open new sites at pace.
This quick turnaround allowed BFT to open new studios faster, scaling up from 8 to 300 locations globally. Each new studio launched with pre-sales campaigns and automated workflows, setting BFT up for success right from the start.
Step 3: Making international payments easy
Expanding across Asia, BFT faced a big hurdle: navigating diverse payment regulations. Hapana’s collaboration with Ezypay offered a single integration solution, simplifying the management of multiple currencies and eliminating the need for extra development work.
With Ezypay’s guidance, BFT was able to more easily enter complex markets like South Korea and the Philippines. This integration made global financial operations smoother, and gave BFT space to focus on further expansion.
Step 4: Using data for targeted success
With an average of 270 members per studio and more than 8 million class check-ins annually, BFT’s growth has been member-driven. Hapana’s data dashboards gave BFT insights into each studio’s performance, allowing them to tailor strategies for growth and member engagement.
As a result, 40% of franchisees have expanded to own more than one studio, building a thriving community of loyal members and successful franchise owners.
Step 5: Strengthening long-term partnerships
This isn’t a story of fast growth alone—it’s one of sustained success. BFT’s strategic relationship with Hapana and Ezypay has been critical for growth, and it’s only getting stronger. As joint sponsors of the 2024 BFT Conference, Hapana and Ezypay remain committed partners, helping BFT reach new heights.
With a plan to open more locations in Spain, along with 700 territories already sold, BFT’s growth has the backing of a tech solution built for longevity.
This article originally appeared in ATN’s Fitness & Wellness Franchise Outlook Report, which explores the essential questions that can help determine if a franchise aligns with your personal and professional aspirations. Download the free report.
