RitFit’s new showroom in Chino Hills signals the brand’s move toward an omnichannel model, tapping into experiential retail to strengthen customer engagement and drive in-person sales
RitFit, a home fitness equipment brand that built its business online and is known for its Home Gym Series, Studio Series and colorful Pink Series Collection, has opened its first brick-and-mortar showroom, in Chino Hills, California.
Located at 15350 Fairfield Ranch Road, Suite A, the Southern California space allows customers to test products like smith machines and strength equipment, consult with fitness specialists for advice and access showroom-exclusive deals and financing options.
“Growing up, I was often small and frequently targeted by bullies,” RitFit showroom manager Tom Zhang said. “To help me build confidence and strength, my parents encouraged me to start working out. What began as backyard training with simple equipment evolved into a lifelong passion for fitness. I aim to inspire others to embrace fitness as a path to confidence and well-being. At RitFit, we’re not just selling equipment – we’re empowering individuals and families to make fitness a part of their everyday lives.”
The company is inviting customers and fitness influencers to the space. Appointments can be scheduled through RitFit’s website.
