iFIT’s acquisition of Reform RX allows facilities to meet demand with Pilates reformers that boost appeal, recovery and revenue
For fitness facility managers and hospitality wellness professionals, the pursuit of providing exceptional experiences is relentless. Today’s members and guests aren’t just looking for a place to work out; they’re seeking a holistic approach to well-being that blends fitness, relaxation and personal growth.
The fitness landscape is evolving, and staying ahead means embracing modalities that cater to this burgeoning demand for comprehensive wellness.
Innovation & Acquisition to Meet Demand
Operators already know the importance of a diverse fitness offering. Their clientele expects options that move beyond traditional cardio and strength. Members are keen to improve flexibility, enhance core strength, aid in recovery and cultivate a deeper, more mindful connection with their bodies. This is precisely where Pilates excels.
Pilates is a low-impact yet effective method that appeals to a wide range of individuals. That includes seasoned athletes looking to optimize performance and prevent injuries as well as beginners seeking a gentle yet powerful workout.
Earlier this summer, iFIT acquired Reform RX, a premier Pilates reformer company, marking a strategic expansion into the fast-growing Pilates market. This addition, alongside the continued innovation from the Freemotion brand, positions iFIT to empower fitness facilities in providing unparalleled wellness options to their members.
Reform RX, the world’s first digitally connected Pilates reformer, is a game-changer for fitness facilities and hospitality wellness centers. This isn’t just another piece of equipment; it’s a complete, on-demand Pilates studio designed to integrate effortlessly into your existing space and dramatically enhance your wellness programming.
The Power of Pilates in Your Space
Adding a Pilates reformer dramatically elevates a facility’s appeal and service offering. While its functionality allows it to immediately meet the needs of the modern fitness consumer, it’s also a strategic enhancement that signals a commitment to advanced wellness.
Here’s how incorporating Pilates can benefit your fitness facility or hospitality wellness center:
Broaden Your Appeal and Attract New Audiences: Pilates draws a diverse demographic, including those who prioritize flexibility, balance, core stability and mindful movement. By offering connected reformers, operators can expand their reach beyond traditional gym-goers, attracting new members and guests who value a holistic approach to well-being.
Deliver Premium, Accessible Workouts: Finding dedicated, certified instructors is a common challenge for facilities intent on offering specialized modalities like Pilates. Connected reformers, like Reform RX, solve this with integrated HD touchscreens which members can use to access an extensive library of on-demand classes led by world-renowned instructors. Operators can facilitate studio-quality Pilates experiences without the operational complexities and costs of a full-time instructor.
Support Recovery and Enhance Performance: For athletes and highly active individuals, Pilates is an invaluable recovery tool, helping to prevent injuries and significantly enhancing athletic performance. By providing access to reformers, operators offer a sophisticated method that helps members stay healthy, flexible and strong, supporting their fitness goals and enabling them to get more out of every other piece of equipment in a facility.
Elevate the Guest Experience in Hospitality: For hotels and resorts, connected Pilates represents a luxurious amenity that stands out to potential visitors. It provides a unique and valuable service that differentiates any property. Guests can maintain their Pilates practice while traveling, enjoy a mindful session to combat jet lag or just try something new and invigorating, leaving them feeling refreshed and rejuvenated.
Provide Intelligent, Data-Driven Insights: Connected reformers aren’t just about following an instructor; they’re about smart movement. Advanced technology in the Reform RX provides real-time feedback and tracks key metrics like calories burned, power output and heart rate zones. This data empowers members and guests with tangible insights into their progress, fostering deeper engagement and a better understanding of their bodies.
Optimize Your Space and Resources: Reform RX’s compact, commercial-grade design permits flexible integration into various spaces – from a dedicated Pilates corner to a multi-purpose studio. Operators can maximize the utility of their square footage by offering a high-demand, high-value activity.
Committed to Holistic Wellness
With rising consumer demands and clear evidence pointing to the significance of holistic health, elevating fitness and wellness experiences is a must. Imagine your members seamlessly transitioning from an exhilarating iFIT-powered run on a Freemotion treadmill to a rejuvenating Pilates session, all within your space.
This integrated approach not only enhances the member and guest experience but also positions facilities as leading destinations for holistic wellness. The iFIT team remains dedicated to equipping brands with the tools needed to thrive in the evolving fitness and hospitality landscapes.
Learn more here.
