Greta Gerwig’s follow-up to Barbie, an adaptation of one of C.S Lewis’ Chronicles of Narnia books, will be exclusively viewable in theaters for four weeks before it hits Netflix on Christmas, according to a new report from Puck. Netflix is historically anti-theater, but it seems like it can set that aside for the right filmmaker.
Theaters will have a four-week exclusive window on the film globally — longer than the week Glass Onion: A Knives Out Mystery got — but it will only be available to watch on IMAX screens to start. IMAX is guaranteeing the film will be shown in the format for two weeks, according to Puck, and is willing to add another week if there’s demand. After that, the film could come to non-IMAX theaters, too.
Netflix, while owning a few theaters itself, is philosophically-opposed to theatrical exclusivity. It’ll put Netflix movies in theaters for the amount of time required to qualify for awards season, but otherwise avoids them like the plague. That might be nice for subscribers who’ve become accustomed to watching everything at home, but most filmmakers want their films to be seen on the big screen. For example, Netflix reportedly lost the chance to distribute Saltburn director Emerald Fennel’s next film, an adaptation of Wuthering Heights, because it refused to give the film time in theaters, according to The New York Times.
Rumors circulated that IMAX, Gerwig, and Netflix were discussing a deal in October 2024, and it seems the director got her way. It’s strange to have to fight tooth and nail for what could be a blockbuster movie to be seen by a paying audience. There’s plenty of evidence that putting films in theaters makes money, but it’s a lesson that even company’s like Disney have had to relearn after the streaming boom. Moana 2 started as a Disney+ filler before it was tweaked and turned into a theatrical release that made over $200 million in December 2024.
It’s impossible to say if this decision signals a longterm change at Netflix, but future filmmakers working with the company now have interesting precedent to point to for their own theatrical deals.
