There’s been a long-overdue rise in women-centered health and wellness services—and rightfully so. But in 2025, specialized men’s health therapies are emerging as men chart their own course for well-being and longevity.
Supporting the movement is Gameday Men’s Health, which is opening a new location in New York City this spring with a specially designed “man cave” vibe featuring sports memorabilia, recliners, flat-screen TVs streaming live sports and complimentary drinks.
The male-focused wellness franchise offers its clients several therapies, including testosterone replacement, peptides and vitamin therapies, erectile dysfunction treatment and even medical weight loss programs. Evan Miller, Gameday Men’s Health founder and CEO, launched the concept in 2018 and has since grown the brand to more than 250 locations worldwide.
The new Upper East Side location will be found in the A&D building at 150 E. 58th Street, featuring multiple treatment rooms and an in-house lab, so clients receive testosterone test results in just 20 minutes. All new clients to Gameday Men’s Health receive a complimentary Prostate-Specific Antigen (PSA) and testosterone test at their initial visit.
“The timing couldn’t be better for our Upper East Side expansion,” Gameday Men’s Health Manhattan partner Aaron Driver said. “With spring and summer approaching, more men are focused on looking and feeling their best, and the demand for health optimization is at an all-time high.”
The second New York City location will also introduce several advanced treatment options, including PRP Treatment—a $1,500 hair regrowth series with three monthly sessions paired with custom medications. Other offerings include Shockwave Therapy for injury recovery and athletic performance, as well as Gainswave and the P-Shot, both designed to enhance sexual performance. Notably, Gameday Men’s Health says its highest growth services revolve around sexual performance.
Looking forward, the franchisor tells Athletech News that it will continue expanding across Manhattan and into Long Island. Following its Upper East Side opening, Gameday Health plans to search for a location in the Financial District.
Plans are also in the works to expand in Florida. Gameday Men’s Health chief medical officer Dr. Haleem Mohammed is a board-certified internal medicine physician and a franchise partner with locations in Aventura, Boca Raton and Weston.
In addition to his private practice, which offers both in-person and virtual concierge medicine, Dr. Mohammed is focused on expanding Gameday Men’s Health clinics across Miami-Dade, Broward and Palm Beach counties.
Beyond Gameday Health, Centr, a fitness brand founded by actor Chris Hemsworth, partnered earlier this year with MNLY, a men’s health company offering blood analysis-based preventative solutions. Midlife Male Ventures, meanwhile, recently raised $1 million to expand its men’s health ecosystem for midlife men, including its weekly digital magazine.
