Business management software leader Fliip—specializing in multi-location operations like commercial gyms, training facilities, and boxing gyms—has raised $3.2 million in seed funding to fuel its North American expansion, drive product innovation and grow its team.
The funding comes as the health and fitness software market continues to grow and is projected to reach $19.1 billion by 2031, according to a recent report from Market Research Intellect.
Missouri-based venture capital firm Cultivation Capital led the round, which included participation from Montreal’s Boreal Ventures.
“As a gym owner, I know how frustrating it can be to juggle disconnected tools, scale operations and adapt to evolving needs from gym members,” Fliip founder and CEO David Bourbonnière said. “More than ever, gym owners and operators face immense challenges navigating the complexities of scaling their businesses across multiple locations. Fliip is here to help ambitious fitness leaders build thriving businesses with a platform that’s as intuitive as it is powerful.”
The end-to-end platform handles management and payments, marketing and sales, lead generation, member retention, workout tracking and more.
According to the company, Fliip has achieved triple-digit growth in the past year and will invest in AI-driven analytics as it sets its sights on catering to larger commercial gym chains in the coming years.
“Fliip is addressing critical gaps in fitness management with a platform that combines operational simplicity with the scalability needed for gyms,” said Cultivation Capital’s general partner, Timothy Stern. “Their focus on helping multi-location gyms thrive sets them apart in a competitive market. We are excited to support Fliip as they scale and bring their innovative approach to more fitness businesses worldwide.”
Last December, Barcelona-based fitness software brand Bsport scored €30 million ($31.5 million) in a Series B , which will be directed to its international expansion plans. Bsport’s funding followed that of Australia-based Hapana, which raised $17 million. Not to be forgotten is PushPress, a software platform co-founded and led by former gym owner and software engineer Dan Uyemura. The company secured $20 million and intends to empower independent gym owners.
“We are going to be able to help gym owners do what they want to do, and we really feel that we’re one of a couple of people in the industry doing it in defense of gym owners and with gym owners in mind,” Uyemura told Athletech News last fall.
More recently, Clubessential Holdings just announced its acquisition of software-as-a-service platform Momence.
