In this latest “Fireside Chat” video, Kyle Putzstuck, Vice President of Aqua Training Bag and Athletech News Founder and CEO Edward Hertzman discuss the evolution of the combat sports consumer from a niche portion of the fitness community to a key market pillar.
The two go on to explain how Aqua Training Bags essentially make those of the past obsolescent. Hertzman and Putzstuck also touch on a number of Aqua Training Bag’s exciting partnerships, cutting-edge means of spurring engagement and advantageous distribution strategies in this compelling sit down.
Watch the full interview for expert commentary on the following:
How sports intertwine with the health and fitness industry
Combining simplicity and quality
Advanced tech’s place in age-old modalities
Key Talking Points:
(0:00 – 0:49) Introductions
(0:49 – 2:07) Influence of combat sports
(2:07 – 5:10) A longer, more enjoyable user experience
(5:10 – 10:57) How Aqua Training Bag leverages tech and content
(10:57 – 15:37) Benefits for at-home users and retailers
(15:37 – 18:16) Safety leads to an entire demand shift
(18:16 – 19:51) Future for Aqua Training Bag
(19:51 – 21:01) Wrap up
