F45 Training and Reebok have launched their first co-branded footwear and apparel collection, the initial rollout of a deal announced in October.
The debut collection is available starting today across the U.S., Australia, New Zealand and the U.K., with additional launches slated for Canada and Korea in May and a full global rollout expected by June. The drop is being supported by coordinated content across both brands’ channels, following a press event held in New York City.
At the center of the collection is the Reebok Nano X5 Edge, a training shoe engineered specifically for F45’s high-intensity, hybrid workouts. The model features a 3D FlexKnit upper and Dual Response EVA foam, balancing heel stability with forefoot cushioning to support both strength and cardio-driven movements.
The footwear anchors a broader assortment of apparel, marking the first time the fitness brand has introduced a unified, co-branded offering tied directly to its workout.
“F45 Training and Reebok share a DNA built around performance, community, and innovation and this head-to-toe collection is the natural next step,” said Brian Killingsworth, the global chief marketing Officer at FIT House of Brands, the parent company of F45. “The Nano X5 Edge was precision-engineered for our F45 Training community from the lift to the last round and the apparel was designed to match that same standard.”
“Every detail of this performance and lifestyle collection was designed with our franchisees, coaches and members in mind and this is just the beginning,” Killingsworth added.
Additional drops are already planned, including exclusive coach uniforms in the coming weeks, followed by expanded member product releases in May and June. A larger seasonal collection is also expected later this year, suggesting this initial launch is the foundation of an ongoing product pipeline.
F45’s partnership with Reebok is at least its second major one in the past year.
The brand recently launched Peak500, a standardized 30-minute in-studio competition developed in partnership with Red Bull. Designed around five functional stations with performance-based scoring, the format reinforces F45’s core emphasis on team training and measurable output.
