F45 has teamed up with Endurance Zone to launch FIT Rewards, a loyalty program to boost engagement, motivation and enable studios to offer hyper-local perks
Consider it sweat equity. F45 Training is rolling out a loyalty program that pays out supplements, apparel and more.
The global group training franchise has launched FIT Rewards in partnership with U.K.-based Endurance Zone to boost engagement, keep members motivated and enable studios to offer hyper-local perks for added community flavor.
It’s more than just points for showing up to class, though that counts too. With FIT Rewards, members can also earn “Loyals” by sharing Lionheart heart-rate reports on social media, completing in-app assessments, registering for the F45 Challenge or knocking out special missions with bonus incentives.
“F45 FIT Rewards is all about celebrating the effort our members put in and giving them even more reason to stay on track with their goals,” FIT (F45 parent company) senior vice president of global product Andrew West said. “After months of researching the market, we were thrilled to partner with Endurance Zone to launch this globally. This new technology and added perk will be a game-changing experience for our members.”
The earned points translate into access to a rewards store inside the F45 Training App, stocked with more than 155 products across apparel, supplements, food and beverage and tech. Members can also cash in for extra Passport visits and soon, “Bring a Friend” passes.
And there’s science behind the strategy. Research shows gamified, point-earning strategies combined with small financial rewards can significantly boost physical activity.
For studio operators, FIT Rewards puts loyalty on the block, literally, with studios soon able to offer perks like discounts to a nearby smoothie bar or neighborhood café.
“This is exactly what modern fitness engagement should look like – frictionless, motivating and packed with value,” Endurance Zone global sales director Chris Timms said. “We’re proud to help F45 deliver a truly global rewards program that’s also deeply local. When members can earn points at one studio and spend them on rewards that actually mean something to them – that’s when loyalty becomes powerful.”
The name, of course, is a nod to FIT House of Brands, which was unveiled in March and unites F45 Training, FS8 and Vaura Pilates.
The new program may also resonate with younger fitness consumers, a group F45 has been actively targeting. Just this past summer, the brand introduced discounted memberships and class packs for high school and college students across the U.S. and Canada, positioning itself as a boutique alternative to big-box rivals like Planet Fitness and its High School Summer Pass Program. FIT Rewards adds another layer, giving Gen Z members tangible perks for their workouts and deepening loyalty among the fastest-growing segment of the fitness market.
Endurance Zone has also partnered with other operators in the industry, including Snap Fitness, which recently relaunched its BeneFIT program with the platform, as well as Echelon and Fitness On Demand.
