Homepage for Edibles.com
Edible Brands, the Atlanta-based parent company of Edible Arrangements, the fruit basket gift franchise, is rolling out Edibles.com, a delivery marketplace for hemp products.
Among the hemp brands featured in the ecommerce platform are top brands such as Cann, Wana and 1906.
Although hemp was legalized as a result of the 2018 passage of the Farm Bill, the estimated $28 billion industry faces challenges in a market that lacks quality control and testing standards. According to cannabis industry veteran Thomas Winstanley, who serves as executive vice president for Edibles.com, the site fills a void in the marketplace when it comes to education and introducing customers to the products that best suits their needs.
“Consumers today are actively seeking trusted sources for safe, high-quality hemp-derived products,” said Winstanley, who previously serves as chief marketing officer of Theory Wellness, an East Coast-based provider of craft cannabis. “At the same time, there’s a lot of confusion in the market. People walk into gas stations or convenience stores, see CBD or Delta-8 products, and don’t always know what they’re getting. We identified a critical gap in the market—a need for a reliable, curated platform where people can confidently purchase lab-tested, outcome-driven products from top-tier brands.”
In addition to shipping and curating the right brands, the regulatory complexities of each state having different rules, were challenging.
“We take a compliance-first approach, ensuring every product meets federal and state guidelines and painstakingly audit licensing requirements,” said Winstanley. “Aligning ourselves with policymakers, trade associations, and advocacy leaders allows us to stay compliant and help shape the future of these critically essential policies.”
Another page from the Edibles.com site
Edibles.com offers same-day delivery options as well as scheduled delivery.
Other plans for Edibles.com include opening a flagship brick and mortar store in Atlanta’s Inman Park neighborhood. According to the news announcement, “this location will serve as a prototype for a limited franchising program.”
Asked to sum up Edibles.com’s long-range goals, Winstanley is both enthusiastic and ambitious.
“Our approach is centered on accessibility and responsible growth, positioning us as a key accelerator in the industry’s broader success,” he explained. “As this rapidly evolving market takes shape, we’re committed to playing a meaningful role in its continued expansion. This is just the beginning. With the launch of our platform, we’re excited to help usher in the future of alternative wellness, making THC products more approachable, trusted, and seamlessly integrated into everyday lifestyles.”
Edibles.com launches in Texas today, with plans to expand rapidly into legal markets across the Southeast, including Florida and Georgia. Select products will also be available for nationwide shipping where legally permitted in the coming weeks, broadening accessibility.
