Software-as-a-service and payments provider Clubessential Holdings has acquired AI-driven platform Momence, which serves fitness studios and gyms and adds to Clubessential’s portfolio of fitness-focused brands, including ClubReady, Exerp and myFitApp.
Momence’s software solution supports more than 4,500 businesses and is known for its marketing capabilities and automation tools, including lead communication, bookings, member conversions and retention efforts.
“We are thrilled to welcome Momence to the Clubessential Holdings family,” Clubessential Holdings CEO Randy Eckels said. “The fitness industry is rapidly evolving, and businesses of all sizes are seeking modern, scalable solutions to stay competitive. With the platform’s key differentiator of driving member loyalty to a single gym or studio rather than offering a range of fitness brand choices to an individual member, the acquisition of Momence reflects our unwavering mission to help our clients attract, engage, and delight their members to create raving fans.”
Eckels added that Momence co-founder and CEO Vojta Drmota and his team have built “an amazing solution with strong momentum that has quickly become the platform of choice for independent fitness business operators.”
For Drmota, the strategic acquisition marks a new chapter for Momence, which has developed an AI Corporate Dashboard to help fitness businesses grow.
“From the beginning, our vision has been to revolutionize the experience economy by providing modern software solutions to an underserved industry,” he said. “Clubessential Holdings provides us with the resources, support, and scale needed to innovate more effectively, expand our reach and deliver on our vision. We look forward to this incredible opportunity to build on the foundation we’ve created.”
