Club Automation, part of the Daxko family of fitness brands, knows there’s far more
to running a gym or health club than setting up shop with equipment and staff. By leveraging its digital prowess with its human-first approach, the solution has established itself as a robust foundation any fitness business can build itself upon.
“We’re always on the pulse of what’s next,” said Wendy White, Chief Marketing Officer at Daxko. “By leveraging the latest trends we ensure gyms are positioned ahead of the curve. So while they’re focused on running their business and delivering an exceptional member experience, we’re handling the digital side — making sure they’re seen, heard, and growing.”
Paving a Smooth Road
The days of finding a gym by word of mouth or any other non-digital format are long gone. The gym sign-up experience now takes place almost entirely online. There, Club Automation operates like a savvy guide, helping individuals looking for new memberships reach their destination.
“Think about when someone is searching for a gym online,” said White. “They find a gym with a site that’s easy to navigate, filled with great member reviews, where they can sign up for a membership right away. Maybe they take advantage of a special offer and even book their first class — all in one smooth, hassle-free process. That’s where Club Automation steps in. We’re focused on creating that seamless, end-to-end experience from the first click through to their first visit, and well beyond.”
Club Automation accomplishes this first by putting gyms under a proper spotlight. The Club Automation digital marketing team begins by optimizing a client’s website. Doing so makes sites findable with little to no scrolling or page flipping required. After that, a simplification process takes place where Club Automation turns the site into a “central hub” for both current and potential new members.
“Signing up, booking classes, you name it— that’s all integrated with the club’s management system for real-time updates,” said White.
The buck doesn’t stop there, however. Club Automation also prioritizes keeping members engaged even after they sign up. Either with a club-branded mobile app or customized communication campaigns, Club Automation feeds members the right information in a timely fashion, prompting them to stick with their chosen gym.
Seamless on Both Sides
Club Automation’s end-to-end user experience streamlines the process for both operators and members. There’s a clear connection between ease of use on the operator side and a seamless experience for members — once one aspect clicks, the other naturally follows.
“One of our partners recently said something that really stuck with me,” said White. “They mentioned that if their staff is struggling with clunky systems or unnecessary tasks, their members are going to feel that frustration too — and it’s true. A smooth member experience starts with having well-organized operations in the background that’s not only easy for your members, but for your staff as well.”
Club Automation recognizes the chain reaction begins with the implementation of an efficient software solution and ends with an upgraded member experience.
“At Club Automation, we help facilities simplify their day-to-day so staff can focus on their members,” said White. “We simplify scheduling, automate billing and give staff the tools they need to focus more on the members and less on the paperwork. It’s all connected. When the gym runs smoothly, the members feel it, and that’s what leads to a better experience for everyone.”
Separation from the Pack
For as forward-thinking as Club Automation is, it isn’t the only software supplier that’s come to understand what an upgraded digital infrastructure can do for fitness brands. Regardless, Club Automation still stands out from the crowd with how closely it works with gyms to not just maintain, but empower their brand identity.
“We’re a one-stop shop for all things digital — from designing websites to SEO optimization and managing paid ads,” said White. “But it’s not a one-size-fits-all approach. We work with each gym to figure out their specific goals and build a strategy that fits their needs.”
Club Automation now offers website plugins that connect important features like scheduling, programming, and member login directly to a client’s existing WordPress website. If needed, they can also rebuild the entire site, starting from the gym’s brand identity and goals to create a tailored solution.
Club Automation’s diligence is well-rewarded. The solution reports that on average, operators with the Club Automation platform fully integrated into gym operations, from website to member management, are able to cut down administrative time by 20% and boost lead conversion by 26%.
“One facility told us they’re now saving over $86,000 per month,” said White. “That’s huge for them, not just in terms of savings, but in how they can reinvest those resources into their staff and member experience. It’s stories like that which really show how much of a difference the right system can make.”
The future of fitness may hinge on the ability of gyms to leverage technology while maintaining a personal touch. Club Automation exemplifies this balance, setting a standard for how fitness brands can enhance operations and member engagement. Those who adapt and embrace these changes will lead the way in creating fitness experiences that resonate with the needs of modern consumers.
This article originally appeared in ATN’s Gym of the Future Report, which explores the technology, equipment and sustainable practices driving a new era of personalized fitness and wellness experiences. Download the free report.
