Browsing: Marketing
Releasing “Nosferatu” on Christmas Day might seem like a marketing stunt, but Northeastern experts say it makes more sense than…
Emma Koesser is making history this December as the first student to graduate from Illinois State University’s advanced marketing analytics…
YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one…
Dive Brief: Interpublic Group acquired e-commerce retail analytics company Intelligence Node to supplement the audience data and identity information the…
Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate…