Marketing How to measure YouTube ad success with KPIs for every marketing goalBy MNK NewsDecember 9, 20240 YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one…
Marketing IPG acquires commerce marketing company Intelligence NodeBy MNK NewsDecember 9, 20240 Dive Brief: Interpublic Group acquired e-commerce retail analytics company Intelligence Node to supplement the audience data and identity information the…
Marketing 5 Brands That Went Big on AI Marketing in 2024By MNK NewsDecember 6, 20240 Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate…