Browsing: Marketing
Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teams struggle with inconsistent branding…
Evergib and Karnes Coffey’s rebranding work for THA. Evergib and Karnes Coffey completed a brand refresh for THA Design +…
DULUTH — A conflicted City Council voted 8-1 Monday night to approve a $3.2 million two-year contract with Madden Media,…
OKLAHOMA CITY (KOKH) — There’s a massive shakeup in spending at one Oklahoma state agency after FOX 25 started asking…
Releasing “Nosferatu” on Christmas Day might seem like a marketing stunt, but Northeastern experts say it makes more sense than…
Emma Koesser is making history this December as the first student to graduate from Illinois State University’s advanced marketing analytics…
YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one…
Dive Brief: Interpublic Group acquired e-commerce retail analytics company Intelligence Node to supplement the audience data and identity information the…
Brands went bonkers for AI this past year, as they increasingly adopted the growing number of tools available to facilitate…