Browsing: Fitness
The soccer icon’s new snack line delivers natural energy with real honey and launches exclusively at Target David Beckham is…
With demand for animal-based protein on the rise, Equip locks in a new partner to help fuel its next stage…
We’re on the ground at the 2025 ATN Innovation Summit, streaming live insights, product unveilings and conversations with the boldest…
Ahead of the ATN Innovation Summit 2025, McKinsey & Company is calling attention to the trend of accelerating consolidation in…
Snap Fitness taps Spren’s AI coaching and smartphone-based scanning tech to engage the 90% of members without trainers Spren, a…
Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams When the…
Strider Fitness will expand manufacturing and distribution for its 2-in-1 elliptical cross-trainer Strider Fitness Ventures, maker of the StreetStrider, a…
A new partnership with Truemed lets Core Fitness customers use pre-tax dollars on equipment like its adjustable dumbbells and smart…
Le-Vel’s partnership with USA Pickleball reflects a broader push by wellness and performance brands, Vita Bella, FitVine Wine and Stack…
Forget cocktails, 2025 is about function. Gen Z is reaching for kombucha, matcha and mushroom coffee in a wellness-fueled rebrand…