Browsing: Fitness
FIBO’s annual show brought C-suite executives, influencers and general consumers together to Germany in a powerful demonstration of Europe’s growing…
Preliminary findings may accelerate the adoption of cold plunges and cryotherapy across gyms and wellness centers, positioning them as a…
ISI Elite Training will offer specialized workouts, fitness tests and a pre-race shakeout run to help athletes prep and connect…
Today’s consumers aren’t chasing a buzz, they’re seeking drinks with wellness benefits that won’t derail their morning workout—and NA brands…
With its MLM era in the rearview, Beachbody is repositioning for the future with its new single-level affiliate program and…
Gyms are now designing recovery spaces as intentionally as they do training areasWithin the fitness industry, the debate over recovery’s…
A majority of Gen Z festivalgoers feel exhausted, dehydrated and undernourished, a new Lifesum survey finds—but many are open to…
After drawing 23,000+ studio members, generating nearly a billion social media impressions and making headlines for its cold workouts and…
Gen Z is earning its title as the most wellness-obsessed generation ever, which bodes well for the American fitness industryFitness…
A new partnership will bring EGYM’s smart workout tracking and BioAge technology to ABC Fitness’ platform, enhancing personalization and performance…