Browsing: Fitness
The can sugar craze appears to be upon us. Besides Pura, blue-chip brands like Coca-Cola and Pepsi are rolling out…
Artificial intelligence is hitting the HVLP gym floor in a major way as EoS plans to deploy EGYM Genius across…
The Anne Mahlum-backed group fitness brand drew more than 500 competitors and spectators to its annual AC Games, highlighting the…
Fitness success isn’t about more content, but smarter activation. Fitness On Demand helps operators plan, test and optimize for growth…
The Virginia-based operator is aiming to close padel’s U.S. development gap with tech-enabled clubs and a range of strategic investments…
Marcus Wilson speaks to ATN about how CryoBuilt’s American-made, electric cryotherapy systems are setting new standards for safety, innovation and…
McGee’s partnership with home-gym giant Tonal comes as the company points to a recent study finding that many women feel…
Two ex-athletes turned business partners expanded to 70 Anytime Fitness locations, proving teamwork and shared values fuel long-term growth Michael…
Christian-themed classes were part of Echelon’s offerings before the pandemic, but were paused amid COVID restrictions. The company pointed to…
“Drinks With Benefits” will bring 60+ alcohol-free and functional beverage brands to NYC as Gallup data shows U.S. alcohol consumption…