For 2025, Bodybar Pilates is calling an end to the typically short-lived New Year’s wellness resolutions. Instead, the Pilates studio brand has launched a campaign titled “Resolutions Are Out, Reformers Are In,” encouraging individuals to prioritize consistency and self-care.
Bodybar Pilates, a studio chain with over 50 locations open across the United States, has been named one of the fastest-growing private companies in the country, making the 276th spot on the 2024 Inc. 5000 list. In November, the company named a new chief operating officer with plans to continue opening new franchises.
Kamile McCollum, the president and chief brand officer at Bodybar Pilates, says the new campaign aligns with the brand’s foundational beliefs about building long-lasting wellness habits.
“We’re not about quick fixes or unrealistic goals,” McCollum said. “This campaign is about encouraging people to let go of the pressure of short-term resolutions and embrace a sustainable fitness routine through Pilates. With its focus on strength, mobility, and endurance, our Pilates practice becomes more than a workout – it’s a long-term investment in yourself.”
Pilates, a workout focused on core strength, flexibility, and stress relief, has grown in popularity over the past few years and was the number one booked workout of 2023, according to ClassPass. Bodybar Pilates offers members several class options, including a 40-minute Express class, a Stretch & Balance class, and a Classic Pilates session.
Some Bodybar Pilates locations are also offering discounts on year-long memberships for those looking to start the new year off strong.
