Beachbody’s listing switch comes as the fitness and wellness company leans on nutrition, legacy brands and digital community building to reset growth
Beachbody, also known as BODi, is packing up from the New York Stock Exchange and moving to Nasdaq, voluntarily transferring the listing of its Class A common stock with trading set to begin Sept. 3.
The fitness and wellness company’s shares will continue to trade under the symbol “BODI.”
“Our move to Nasdaq will allow us to leverage their advanced trading technology and market data services to better serve our shareholders,” BODi co-founder and CEO Carl Daikeler said. “As we continue to successfully execute against our strategic transformation, we’re excited to join a community of the world’s most dynamic companies on an exchange that shares our commitment to innovation.”
The switch to Nasdaq follows a warning earlier this year from the New York Stock Exchange that Beachbody was out of compliance with its listing standards. While the notice didn’t immediately jeopardize its listing, the company was required to submit a plan to regain compliance within 18 months.
That pressure, combined with revenue declines as Beachbody pivots away from its multi-level marketing (MLM) model, has shaped what executives have called a year of transition. In May, the company secured a $25 million loan from Tiger Finance to retire debt and fund its turnaround. Beachbody plans to bring its Shakeology brand into food and drugstore retail channels in the fourth quarter, followed by a P90X-branded nutrition line in early 2026 and an Insanity product line by late 2026 or early 2027. Each launch will be paired with new P90X and Insanity digital fitness programs.
Most recently, Beachbody debuted 25 Minute Speed Train, a new at-home strength program and introduced the BODi Experience Community, a digital hub with support groups, interactive challenges and direct access to trainers and executives.
Alongside its nutrition, fitness and community strategy, Beachbody has rolled out several new partnerships, including one with Dr. B and Truemed to enable consumers to use HSA and FSA funds on Beachbody products and a new partnership with telehealth provider Hello Alpha, giving BODi members access to medical support for hormone health and weight management.
