With Les Mills on board, Aviron is betting that the fusion of gaming and fitness can solve home exercise’s biggest challenge: staying engaged
Aviron, a maker of gamified, at-home workout machines, is dialing up the energy with a new Les Mills partnership designed to keep home-based workouts from going stale.
The collaboration brings more than 300 of Les Mills’ science-backed studio classes to Aviron’s gamified fitness platform, pushing the brand beyond its core rowing, running and riding content into a broader training ecosystem that now includes strength, cardio, mobility, dance and cinematic cycling experiences like Les Mills’ The Trip.
“Our partnership with Les Mills is a game-changer for Aviron,” Aviron founder and CEO Andy Hoang said. “We’re redefining home fitness by making it a sustainable habit, and we do that by creating an experience members genuinely look forward to every day. It’s about enjoying the journey, not just the end result, through entertaining workouts, world-class games, and constant variety. By integrating Les Mills’ incredible, science-backed classes, we’re adding even more ways to move, crafting a workout experience so engaging and diverse, you’ll want to show up daily and keep coming back for more.”
Classes are available across Aviron’s connected rowers, Fit Bike and Treadmill, while an upcoming mobile app update will let users stream Les Mills workouts on the go. To keep things fresh, Aviron confirms that it will update the Les Mills library quarterly with new classes designed to keep users engaged.
“Our research at Les Mills has always focused on what truly motivates people to exercise and how to make workouts both effective and enjoyable,” Les Mills head of research Bryce Hastings said. “We see the future of fitness as a blend of science and immersive entertainment. Through our partnership with Aviron, we’re excited to deliver our evidence-based programming in a dynamic new digital format that maximizes motivation and engagement.”
The Les Mills collaboration builds on Aviron’s broader mission to make fitness something users want to do rather than something that they feel they should do. Hoang, who launched the company in 2018, has long been focused on blending gaming into the connected fitness experience. Although Aviron offers traditional classes, scenic rides and even Netflix streaming, its core appeal lies in arcade-style video games designed to keep users locked in. For example, members can smash bricks in “Row Breaker,” battle pirates in “Row to Riches,” or put out fires in “Blaze Breakers” on its rowers.
“When you say the words ‘connected fitness,’ people think of classes. That’s synonymous with connected fitness,” Hoang told Athletech News late last year. “We’re doing it differently. Our unique value proposition is that we’re using gamification.”
