Author: navinnkhumar104
The platform’s annual report has been released, with a comprehensive view into current fitness timing, trends and 2025 predictionsClassPass is closing out 2024 having expanded into food and beverage offerings and is gearing up for an initial public offering, but before the year wraps up, the fitness and wellness platform is taking a moment to reflect on the year’s top workout and wellness trends.Here are some highlights from the ClassPass Annual Look Back report, which covers trends based on reservation data from October 2023 to October 2024.Pilates, Ice Skating & Massage Top the ChartsPilates saw an +84% increase in bookings…
Missouri’s new law boosting the minimum wage and providing paid sick leave for workers should be thrown out because it violated constitutional rules on ballot initiatives, a coalition of business advocacy groups argued in a lawsuit filed Friday. Proposition A, a ballot measure that passed by a wide margin, would increase the state’s minimum wage on Jan. 1 and guarantee paid sick leave for hundreds of thousands of workers starting May 1. The lawsuit, filed with the state Supreme Court, argues the election results should be overturned because of several constitutional violations, including alleged violations of the state constitution’s single-subject…
Releasing “Nosferatu” on Christmas Day might seem like a marketing stunt, but Northeastern experts say it makes more sense than you might think. Share this story Copy Link Link Copied! Email Facebook LinkedIn Twitter WhatsApp Reddit Releasing a horror movie like Robert Eggers’ “Nosferatu” is not novel for a movie studio. It’s become a time-tested strategy. Focus Features ‘Tis the season to be scary. The holiday season is here and while most people will be celebrating with lights, merry music and laughter, those looking to bring some darkness to the season of cheer have reason to celebrate: Robert Eggers’ Gothic…
Today, Google’s Quantum AI team unveiled Willow, a state-of-the-art quantum computing chip that has demonstrated the ability to not only exponentially correct errors, but also process certain computations faster than supercomputers could within known timescales in physics.This is a significant milestone in the Quantum AI team’s journey to create a reliable quantum computer that can expand human knowledge for the benefit of all people. Quantum is a new approach to computing, where people are building machines that use quantum mechanics — the fundamental language of the universe — to break through the limits of classical computing.Step inside the Google Quantum…
Emma Koesser is making history this December as the first student to graduate from Illinois State University’s advanced marketing analytics accelerated sequence with a Master of Science in marketing analytics. Having already earned her Bachelor of Science from Illinois State last December, Koesser is leaving Illinois State after four and a half years with two degrees and a job already secured with Allstate Insurance. A native of Lindenhurst, Koesser was drawn to marketing analytics for its unique combination of creativity and technical skills. She said the new 4+1 program was launched at a perfect time for her to earn an…
U.S. President-elect Donald Trump holds an award during the FOX Nation’s Patriot Awards at the Tilles Center on December 05, 2024 in Greenvale, New York.Michael M. Santiago | Getty ImagesOptimism about household finances hit a multiyear high following Donald Trump’s presidential election victory in November, according to a New York Federal Reserve survey released Monday.Households expecting their financial situation to be better a year from now jumped to 37.6%, an increase of about 8 percentage points from October, the central bank’s survey of approximately 1,300 heads of households showed. That was the highest reading since February 2020, just before the…
YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively. Unlike search ads with direct conversion paths, YouTube ads often focus on awareness and consideration, leaving teams questioning their true impact. This article breaks down the most important KPIs to track, helping you optimize performance, prove ROI and align your video efforts with business goals. Overcoming YouTube’s measurement hurdles YouTube advertising can be a marketer’s dream – or a data nightmare. Despite pouring resources into creative and campaigns, teams often grapple with…
Treasury Secretary Janet Yellen following a tour of the Financial Crimes Enforcement Network (FinCEN) in Vienna, Virginia, on Jan. 8, 2024.Valerie Plesch/Bloomberg via Getty ImagesSmall businesses and their owners could face penalties of $10,000 or more if they don’t comply with a new U.S. Treasury Department reporting requirement by year’s end — and evidence suggests many haven’t yet complied.The Corporate Transparency Act, passed in 2021, created the requirement. The law aims to curb illicit finance by asking many businesses operating in the U.S. to report beneficial ownership information to the Treasury’s Financial Crimes Enforcement Network, also known as FinCEN.Many businesses…
Three Mile Island was closed because it wasn’t economical to operate. Now Microsoft wants it restarted in the hopes it can supply carbon-free energy for its datacenters. Chip Somodevilla/Getty Images North America hide caption toggle caption Chip Somodevilla/Getty Images North America MIDDLETOWN, Pennsylvania — Standing in front of one of Three Mile Island’s iconic cooling towers, Bryan Hanson remembers the day in 2019 when he shut the nuclear plant down. “It was really melancholy,” Hanson, chief generation officer for the utility Constellation, recalls. Three Mile Island is best known because its Unit 2 reactor partially melted down in 1979. But…
Dive Brief: Interpublic Group acquired e-commerce retail analytics company Intelligence Node to supplement the audience data and identity information the holding company already gets through Acxiom, according to a release. Terms were not disclosed, though reports indicated the deal was worth nearly $100 million. Founded in 2012, Intelligence Node uses artificial intelligence to analyze data across more than 1,900 retail categories in 34 global markets, providing real-time insights into product attributes, media, pricing availability, promotions and consumer sentiment. The acquisition comes on the heels of IPG selling off digital agency Huge to private investment firm AEA investors. Under its new…