Pete More joins the ATN podcast to explain why the wellness industry needs a new name and what he expects its future to look like
In the latest episode of Athletech News’ Unscripted podcast, Pete More, the founder and chief dream architect of Integrity Square, joins co-hosts Edward Hertzman and Eric Malzone to discuss why he’s renaming the fitness and wellness industry, break down why valuations are so high right now and share some advice for gym owners.
Moore, Hertzman and Malzone also touch on the recent Solidcore and Barry’s deals, as well as why old-school businesses may need to evolve to thrive.
Watch this episode of “Unscripted” for unfiltered takes on the following:
The influence of private equity on the industry
Potential avenues for disruption and innovation
Predictions on market trends
Key Talking Points:
(0:00 – 2:00) Introductions
(2:00 – 22:09) Explaining the “HALO” sector, and why the name matters
(22:09 – 30:20) A look at the new norm in fitness and wellness
(30:20 – 31:15) Real-world examples
(31:15 – 37:10 ) Can old school businesses still thrive?
(37:10 – 42:40) Closing remarks
