The Wellness Tourism Association (WTA) has recognized Antigua and Barbuda, a twin-island country, as its first wellness destination amid increasing excitement over the wellness travel sector.
The group defines a wellness destination as a region that fosters and promotes wellness within the community and local economy while meeting specific criteria, such as a safe and secure environment, clean and sanitary infrastructure for residents and visitors and an economy that ensures locals benefit from tourism spending.
Additional attributes include natural landscapes such as hot springs, mountains, bodies of water or forests, sustainability policies and practices and availability of professionals and practitioners, including those offering holistic and alternative modalities. The group also looks for destinations with restaurants that prioritize healthy cuisine and collaborate with local growers and areas that offer fitness and activity opportunities like yoga and hiking.
While extensive, WTA President and CEO Anne Dimon says these benchmarks are crucial in determining whether an area qualifies as a true wellness destination.
“It is vital to the continued growth of wellness tourism that consumers are clear on what awaits them on their travels,” Dimon said. “WTA sees the nine-point criteria as a necessary foundation for any region of the world proclaiming itself a ‘Wellness Destination.’”
Antigua and Barbuda Tourism Authority CEO Colin C. James says the country is proud of the recognition from the WTA.
“Antigua and Barbuda, with our pristine beaches and lush landscapes, offer a unique blend of natural beauty and tranquil environments,” James said. “Coupled with a unique array of wellness activities tailored by professional wellness service providers, our offerings are designed to rejuvenate body and mind. Meeting the WTA’s criteria allows us to position Antigua and Barbuda as a premier Wellness Destination.”
Among the several trends shaping the wellness tourism sector, fitness experiences are booming as travelers use their time off to gain an edge in pickleball, basketball or golf, rather than lay beachside.
The Aurora Anguilla Resort & Golf Club offers 11 pickleball courts for players of all ages and levels, with tourists able to book personalized private lessons, join group clinics or participate in tournaments. Those looking to level up in basketball may be interested in Canyon Ranch, which offers its guests athlete-inspired experiences at select locations in partnership with the National Basketball Players Association (NBPA). The two have created the NBPA Peak Performance Program, a four-day curated experience covering strength and conditioning, recovery treatments, mindfulness practices and nutrition optimization.
