The high-scoring B Corp wellness brand is expanding beyond the U.K. with a hero lineup of functional supplements
Ancient + Brave, one of the world’s highest-scoring B Corp wellness brands, has officially launched in the United States.
The female-founded company, popular in the U.K. for its award-winning collagen blends and functional supplements, is known for blending ancient wellness rituals with modern scientific validation.
Following more than 1,400% growth in just two years, Ancient + Brave was named the U.K.’s fifth fastest-growing private company in 2024. Its expansion into the U.S. marks the brand’s next stage of growth, aiming to bring clinically backed, sustainably sourced products into one of the most competitive wellness markets in the world.
“At the heart of Ancient + Brave is the belief that wellness is the foundation to a powerful, brave life,” said founder Kate Prince. “Bringing our science-backed rituals to a wider audience allows us to share our approach to efficacy, responsible business practices, and purposeful wellness with a new community.”
With its U.S. debut, Ancient + Brave introduces a lineup of science-driven products. True Collagen, a neutral-tasting, E.U.-sourced Type I Bovine Collagen powder, joins Wild Collagen, a marine collagen option made from MSC-certified, wild-caught fish, and Noble Collagen, a Type II Collagen capsule designed to support joint health.
Rounding out the launch are True Creatine+, a vegan-friendly multifunctional blend supporting energy and focus; True Hydrate, an intelligent mineral electrolyte blend free from sweeteners and artificial coloring; Triple Magnesium+, which features three forms of magnesium to support relaxation and recovery; and True Nightcap, a nourishing mineral-rich blend designed to promote restorative sleep.
“All of our formulas are rooted in rigorous science and crafted with intention,” said Dr. Jenna Macciochi, the company’s vice president of science and innovation. “From ingredient sourcing to clinical validation, our goal is to provide measurable benefits while honoring the rituals that support long-term health and longevity.”
Ancient + Brave is selling its products in the U.S. on its website and on Amazon, with retail availability expected later this year.
