ABC Fitness is joining forces with fit tech leader EGYM in a strategic move to grow its presence in the U.K. and Europe and give ABC’s Trainerize, Ignite and Glofox users access to EGYM’s workout tracking tools and BioAge metrics.
As part of the deal, EGYM will position the software solution as its go-to member management system, expanding ABC Fitness’ reach across Europe and the Middle East.
Plans are underway to integrate EGYM’s workout and performance tracking features into ABC Fitness’ mobile app, including EGYM’s BioAge—a score that reveals a user’s “fitness age” based on strength, flexibility, metabolism and endurance. EGYM will also help ABC Fitness customers map their gym equipment, allowing users to build personalized workouts based on the machines available at their facilities.
“Our collaboration with EGYM is an important path to redefine the entire landscape of fitness tech to deliver a differentiated, personalized member experience and unlock even more personalization for fitness operators and members alike,” ABC Fitness chief strategy officer Mohammed Iqbal said. “By combining our strengths, we are not only broadening our global opportunities but also creating a holistic, integrated member experience that brings together training, tracking and management in a new way.”
A proof of concept is being showcased at the FIBO Annual Conference this week, with general availability expected later this year.
“Our partnership with ABC Fitness will help bring our smart fitness solutions to a broader audience, expanding the types of data and services that gyms and studios can offer their members,” EGYM CPO John Ford said. “This collaboration aligns with our vision to bridge the gap between expert exercise products and everyday fitness enthusiasts, ensuring that every workout is effective, engaging and data-driven.”
The partnership announcement follows ABC Fitness’ Q1 2025 Wellness Watch Report, which found that 31% of consumers have used virtual fitness trainers or workout generators.
