Fitness On Demand’s Recovery Station will make it easier than ever for operators to deliver on recovery
Fitness On Demand, a leading digital omniftiness platform, is determined to give fitness operators everything they need to succeed in this digital age. Thus far, that’s included back office gym management solutions, a sea of hybrid fitness classes, a white-label member app and more.
In 2025, however, “everything” encapsulates more than it used to. With the rise in wellness and longevity, there’s been a collective call from the fitness community for increased recovery options. Once more, Fitness On Demand is answering.
By the end of Q1, the brand will launch its Recovery Station, a solution taking its recovery offerings a step further by enabling operators to deliver guided warm-up and cool-down routines, dynamic stretching, breathwork and meditation sessions through a cost and space-efficient touchscreen TV.
“While the demand for recovery options in gyms is rising, most facilities are suffering with space or financial constraints,” said Andy Peat, CEO of Fitness On Demand. “We saw an opportunity to create a platform that would benefit any gym and its members with recovery-focused content delivered through a touchscreen TV, bringing any recovery zone to life with engaging and educational wellness sessions.”
Easy Access Equals Retention
The Recovery Station carries hundreds of classes made accessible to users after selecting a recovery category, level, available equipment and desired duration for a session. This swift and organized process makes it easier for members to clear what’s often the tallest barrier between themselves and improved wellness.
“Often the challenge for gym goers is knowing what to do to help their exercise routine and general lifestyle,” Peat explained. “Guidance in stretching is an example of something simple, yet it can change training efficiency and overall lifestyle, but it’s always left undone or ‘guessed.’ We all plan to stretch after a workout, but often we take the easy way out which is to ‘start next time.’ Fitness On Demand provides simple and quick pre and post-workout routines that enhance recovery, performance and mobility.”
After propelling users to start today rather than tomorrow, the results will speak for themselves and continue to encourage member retention and engagement.
“By doing a single guided routine, exercisers can expect to lift more, move more and feel better post-workout,” said Peat. “We know there is an increasing spotlight on recovery and once members try a session, they will get into the habit of using it pre and post-workout after enjoying the benefits. The key to recovery is educating gym goers on the purpose of these tools and helping them feel a sense of progress — which will result in continued use.”
The Recovery Station also allows operators to upload their own content to the platform, whether that’s a massage gun demonstration or information on the benefits of compression boots.
A Space & Money Saver
Bluetooth capabilities and the mobility-focused classes render the Recovery Station applicable and useful for all operators. This versatility makes the platform easy to weave into any unused area, allowing gyms and studios to turn dead space into grounds for improved member satisfaction and increased revenue.
“Recovery is here to stay and gyms need to bring that to life or they risk getting left behind,” said Peat. “There is an obvious space and cost requirement for facilities, such as plunge pools and massage chairs, but being able to offer mobility-focused workouts is a perfect starting point.”
The virtual nature of the courses also allows gyms to check the recovery box without needing to hire extra staff or conduct training, saving on space, time and budget.
“Our Recovery Station breathes a new lease of life into gyms, making them more appealing for potential members and adding value to every corner of the space,” Peat said. It suits all operators because it’s plug-in and play. It can work as a stand-alone product or in an existing recovery room alongside other products.”
Investing in the Future
Fitness On Demand reports that searches for massage guns are up by 443% over the past five years. The brand also expects the wearable market to reach $27 billion in 2025. These represent just two of the many signs arguing wellness and recovery are here to stay.
“Gen Z is telling us that they prioritize both their physical and mental health as part of the holistic wellness shift,” said Peat. “Members expect a seamless blend of digital and in-person experiences that will enhance their overall wellbeing. Certain aspects of wellness might come and go but in reality, everyone needs to look after their bodies.”
Peat also added that even with the Recovery Station being a new innovation, plans are already in motion to bring additional updates to the platform, specifically targeted at enhancing personalization.
“The Recovery Station is a simple way to start and end workouts, allowing members to enhance their wellness journey,” said Peat. “Our cost-effective solution enables operators to guide members through a complete holistic wellness experience and cater not only for today’s trends, but the trends of tomorrow.”
