It’s natural that Hapana, a leading software-as-a-service platform for fitness brands, has a pulse on cutting-edge tech and the best ways to apply it. Today, Hapana accomplishes this with its mobile applications, which keep on-the-go fitness consumers engaged and clients well-equipped with marketing tools.
What’s astonishing, however, is the versatility of that virtual platform. The branded application’s white-label nature makes it a fitting addition for any client from a tech standpoint, as does its suite of offerings from a content one.
“Our branded mobile app can be tailored to each client, regardless of their size or modality,” said Jarron Aizen, CEO and Founder of Hapana. “The brands we work with are incredibly diverse and we’ve designed the app from the ground up to cater to all challenges and ambitions.”
Flexible Features
With customizable banners made for each individual client, Hapana starts by helping brands welcome virtual visitors with their own unique touch and visuals. This helps brands establish a cohesive member experience no matter where or how they meet their members.
The app takes that a step further by linking with gym or studio websites, social media channels, and the physical gyms or studios themselves as well. This presents members with the same colors, experiences and overall environment wherever they’re scrolling or sweating.
That’s especially useful for brands with ambitious franchising intentions. This connection from the top down helps clients queue up a consistent approach to all members, even with different franchisors at the helm of different operations running in different areas.
“It’s important in this day and age that no matter whether a member is engaging online or in person, they need to be met with the same visual identity and experience,” said Aizen. “Aesthetics matter, and we’ve designed our platform to regulate brand assets across franchises.”
The app also links with wearables and the Hapana customer support team, and carries a smooth interface to make bookings and conducting administrative tasks effortless.
Inside the Digital Content Suite
Members always have at least one foot in the gym with Hapana running things. It only takes a few clicks and swipes to unlock virtual fitness offerings, which include on-demand content and live classes through the app.
That availability permits gyms and studios to open new revenue streams, such as online-only memberships or broader fitness offerings while exploring new mediums, such as recipes, guided meditations, podcasts and more. The platform also enables fitness consumers to interact with each other, pushing boundaries further on what a fitness application can achieve.
“Additional revenue streams are crucial to stay afloat in a challenging economic environment,” Aizen said. “The app has several versatile options for fitness to allow your business to play to its strengths and explore multiple avenues to engagement.”
Not Disrupting, But Complementing
While Hapana’s mobile features make fitness accessible in any setting, the emphasis on mobility doesn’t cut into what brands offer from an in-person standpoint. In fact, it supports them, keeping users engaged from afar and more likely to remain a member of their gym or fitness studio’s community.
“Rather than competing with in-studio classes, Hapana’s mobile features help brands expand their reach,” Aizen said.
