Centr, the fitness brand founded by Chris Hemsworth, has announced a strategic partnership with MNLY, a men’s health company that offers preventative solutions based on blood analysis. This collaboration aims to integrate Centr‘s comprehensive fitness and nutritional programs with MNLY’s advanced diagnostics and personalized supplement plans, creating a holistic health ecosystem tailored for men.
Founded in 2019, Centr offers fitness training and nutrition planning services. The platform offers a variety of training programs, including high-intensity interval training, boxing, pilates, strength training, cardio, MMA, and conditioning. In March 2022, Centr was acquired by HighPost Capital, a private investment firm.
MNLY provides diagnostics based on blood analysis and offers supplement and lifestyle changes accordingly. Combined with Centr’s fitness and nutritional offerings, the partnership provides a holistic platform for men’s health. Members can access deep insights into their health, including focus, stamina, recovery, sleep, and mood. Combined with Centr’s fitness programs and mindfulness resources, men now have access to a complete health ecosystem.
“This partnership marks a defining moment in our journey,” said Luke Hartelust, CEO of MNLY. “At MNLY, we’ve made it our mission to disrupt the outdated norms surrounding men’s health by providing precision-based solutions that optimize performance and well-being. Centr’s fitness expertise and innovative approach to serving this market perfectly complements our model, allowing us to deliver holistic, personalized strategies that empower the consumer to take complete control and ownership of their health.”
The partnership strategically furthers both brand’s goals. For MNLY, it provides fitness and nutrition-based solutions for potential areas of improvement, while for Centr, it integrates personalized health tech tools into its fitness and wellness platform.
“Centr was founded on the idea of bringing world-class fitness and wellness to everyone, and MNLY’s cutting-edge approach to precision health aligns perfectly with that mission,” said Andrew Sugerman, CEO of Centr. “Together, we’re creating a transformative experience that helps men take control of their health and achieve their peak potential.”
