Athletech News’ ATN Innovation Summit is officially heading back to New York City this June, marking the return of one of the fitness and wellness industry’s standout in-person events.
Returning under the “Wellness Reimagined. Fitness Redefined” tagline, the ATN Innovation Summit 2026 will bring together top executives, founders and changemakers across wellness, fitness, longevity, healthcare, finance, tech and more.
PerfectGym will serve as the event’s presenting sponsor. The Summit will take place June 16-17 at Center415 in Midtown Manhattan, New York City.
Nearly 1,000 people attended last year’s groundbreaking event, including founders and C-suite executives, PHDs and doctors, and partners at top consulting and financial firms.
While fitness brands will again be well-represented on stage and in the crowd this June, the Innovation Summit 2026 will feature leaders from many sectors, part of ATN’s mission to bring outside voices and fresh perspectives into our industry.
“When I look out right now, I don’t just see fitness brands,” ATN founder and CEO Edward Hertzman said during the Summit’s opening remarks last year, referencing the breadth of attendees. “I see doctors, I see wellness operators, I see tech founders, real estate executives, med spas, apparel execs, data scientists, hotel groups and consulting firms.”
This year’s Summit will bring that same energy and more, with executives from some of the biggest brands in the world set to grace the stage.
The ATN Innovation Summit 2026 will feature over 40 sessions and 85 speakers across two stages, along with a wellness lounge and innovation expo floor showcasing exciting new products across fitness, wellness tech, recovery and nutrition. More than 30 brands will activate at the Summit.
Executives from Meta, JPMorgan, Peloton, Hyrox and Crunch Fitness will stake stage, among many others, along with speakers with experience at organizations including NASA, the Los Angeles Rams and the Ohio State University
Here’s a sneak peek of some of the content on offer:
Can Fitness Become the World’s Next Mega-Sport?
Competitive fitness is evolving from a niche hobby into a global spectacle, with packed Hyrox events and emerging fitness-race formats gaining momentum. Industry leaders will debate whether fitness can truly scale into a mass-participation mega-sport with Olympic potential.
From Space to Sports: The Science of Elite Human Performance
Elite recovery tools once reserved for astronauts and pro athletes are now reaching gyms and homes, driven by advances in AI health tech and cutting-edge recovery chambers. Join leading sports doctors and wellness innovators as they explore whether the mainstream market is ready for this next-level performance optimization.
The Pilates Wars: Scale, Strategy & Category Domination
Pilates is booming as the most-booked workout modality for the third year running, but can it continue as competition intensifies? Executives from the world’s top Pilates concepts come together for a candid conversation about how their brands will differentiate themselves in a highly crowded market.
There’s Money in the Middle: How Mid-Priced Gym Operators Are Adapting to a New Era
As high-value, low-price (HVLP) chains expand at a rapid pace and luxury operators double down on experience, mid-priced gyms are feeling the squeeze. But is the segment truly in decline — or ready for reinvention? Executives from the world’s biggest mid-market operators discuss how their brands are adapting pricing, programming and positioning to differentiate themselves in an increasingly crowded fitness market, including leveraging natural competitive advantages.
The Business of Longevity
Longevity has quickly become one of the most talked-about trends in fitness and wellness. How much of it is real, and how much is hype, however, remains to be seen. This panel brings together leading experts to separate science from speculation and unpack what longevity actually means for consumers and businesses alike. Most importantly, they’ll dive into how fitness and wellness brands can authentically tap into the longevity movement, build credible offerings and create sustainable revenue streams in a rapidly evolving market.
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