Gymshark, one of the most recognizable performance apparel brands, is making the leap from retail to in-person fitness with the opening of its first gym.
The UK-founded brand is making its gym debut in the bustling American fitness market, bringing the Gymshark Lifting Club to Miami’s Wynwood neighborhood later this year.
Since the brand was founded in 2012, Gymshark has cultivated a steady following. Initially an online-only retailer, the label opened its London flagship in 2022 followed by units in Manchester, Amsterdam, Dubai and most recently, New York in December 2025.
The gym opening marks an entirely new chapter for the British retailer as it breaks out of the apparel market to create a fitness community built around the Gymshark brand.
“The question I’ve been asked the most over the past 13 years is ‘When is Gymshark going to open a gym’? Our community has been crying out for it, and it’s something I’ve always dreamed about, but the timing and location had to be right,” said Gymshark founder and CEO Ben Francis.
The decision to open in Miami emerged from a long-standing relationship with the city, where Gymshark has previously held its trademark Lift events that feature live lifting challenges and the opportunity for participants to engage with more than 20,000 fitness enthusiasts.
“I’ve visited Miami many times, but even from the very first visit, I knew this would be the only place to open Gymshark’s first gym,” Francis added. “The fitness culture, the lifting legacy, the insatiable appetite for health meant it could only ever be Wynwood.”
The move is Gymshark’s attempt to solidify its role as the go-to brand among gym-goers, specifically people who gravitate towards weightlifting.
“This will be a gym desired by our community, inspired by our community and, most importantly, for our community,” Francis added.
“We talk a lot about being THE gym brand. I genuinely believe that opening our own gym only strengthens that claim,” he continued. “And, at the end of the day, a lot of people always assumed we owned gyms, purely because of the name. Well, now we do and I’m so proud to say that ‘We Do Gyms.’”
