Les Mills is continuing to diversify its partnership across the fitness and wellness industry, its latest collaboration seeing smart ring maker Ultrahuman bring the group exercise classes to its users.
Ultrahuman chief business officer Bhuvan Srinivasan announced on LinkedIn that its in-app PowerPlugs offerings will now include Les Mills workouts.
Users will find specific workout recommendations tailored to their metrics, analyzing readiness, recovery, training load and cycle phase to pinpoint the best class and intensity for what they need that day.
The integration arrives soon after Les Mills solidified other major partnerships, including with Life Fitness / Hammer Strength. The deal positioned Les Mills as the official cycle content partner of Life Fitness, while Life Fitness takes on the role as the official bike partner of Les Mills for its cycle programs — that means anyone engaging with its online spinning classes will see Life Fitness’ bikes on screens.
The two brands hinted that the partnership was only the beginning of future integrations.
Les Mills also recently joined forces with Zing Coach to bring its fitness content to the adaptive AI-powered app, which offers real-time form tracking and body composition analysis among its features. The partnership is a first for Les Mills as brands are looking to see if AI fitness apps could influence people to shift from the platform to the gym floor.
