Key Takeaways
The National Retail Federation said U.S. Easter spending will reach a record $24.9 billion in 2026.
Crypto donations topped $100 million in 2025, with cumulative processed donation volume above $300 million since 2018.
Seasonal giving could become a wider opening for digital-asset donations, though crypto philanthropy still appears most closely tied to non-cash asset strategies and donor tax efficiency.
Record Easter spending in the United States is reviving a broader question for digital-asset fundraising.
Can seasonal giving become a bigger opportunity for crypto donations?
The National Retail Federation said U.S. Easter spending will reach a record $24.9 billion in 2026, surpassing the previous high of $24 billion set in 2023.
On a per-person basis, consumers are expected to spend a record $195.59.
Food is projected to account for $7.5 billion, gifts for $3.9 billion, clothing for $3.7 billion, candy for $3.5 billion and flowers for $2.2 billion.
At the same time, crypto philanthropy is no longer a marginal experiment.
The Giving Block said it processed more than $100 million in cryptocurrency donations in 2025, up 66% year over year, bringing total crypto donations processed since 2018 to more than $300 million.
The average crypto gift size in 2025 reached $11,019.
Together, those figures suggest that digital-asset philanthropy has grown large enough to enter the seasonal-giving conversation, Easter included.
The stronger case here is broader than Easter alone.
Crypto giving has become more established while fundraising infrastructure has widened across the nonprofit sector.
Donation volume through stock and donor-advised fund channels both doubled year over year in 2025, pointing to wider donor adoption of digital-first giving rails.
Separate giving data shows that donors contributed $326 million in cryptocurrency in 2025, while non-cash assets accounted for 69% of all contributions.
Easter works as a natural lens here because it brings together holiday spending, gift-buying and a broader culture of giving.
Survey data shows that 64% of consumers plan to buy Easter gifts and 90% plan to buy food for the holiday, making it one of the points in the year when generosity, family rituals and community support are already part of the atmosphere.
The harder question is whether crypto donors behave in a way that fits a holiday-giving cycle.
Here the evidence is less conclusive.
Charity Navigator publishes a dedicated guide on donating cryptocurrency, which shows that the method has become visible enough to warrant mainstream donor education.
