Whoop is looking to cement its place as a key tool among pro athletes for performance and recovery insights, entering a major partnership with French professional soccer organization Paris Saint-Germain, one of the biggest clubs in Europe.
The multiyear deal runs through 2029, with Whoop named a premium partner of the club’s men’s and women’s teams and its official health & fitness wearable.
Whoop raised $575 million earlier this week at a $10.1 billion valuation for its screenless wearable that tracks metrics including heart rate, heart rate variability (HRV), sleep, strain and stress
The French club’s players will have access to those metrics, along with personalized recommendations that can help optimize training, recovery and performance.
“Innovation is at the heart of Paris Saint-Germain’s project. With Whoop, we are taking a new step forward by enabling athletes to better understand and enhance their physical condition through leading technology,” said Paris Saint-Germain chief revenue officer Richard Heaselgrave. This partnership reflects our ambition to make performance more accessible, while helping everyone take better care of their well-being and recovery.”
The partnership also centers wellness as a key factor in athletic performance, equipping players and coaches with individualized data that can inform preparation for games and practices.
Additionally, the wearable giant is planning several activations to connect with PSG’s thousands of fans. Those include PSG Run, the club’s global running program launched earlier this year, with events like the We Run Paris 10K on June 28, and ICP, immersive fan experience spaces — like pop-up parks and “La Maison” venues in cities across the globe.
Whoop’s branding will make its debut at the club’s next game at its home stadium, showcased across LED boards, 3D corner signage and digital matchday platforms.
“Paris Saint-Germain is one of the most influential brands in the world — not just in sport, but across global culture,” said Whoop’s VP of global marketing, Brian Curtin. “Partnering with PSG puts Whoop at the center of that influence, reaching new audiences while aligning with a club that sets the standard for excellence.”
Paris Saint-Germain is one of the biggest global names to join Whoop’s growing list of pro sports partnerships, which include soccer star Cristiano Ronaldo, Saudi soccer club Al Nassr and Formula 1 team Scuderia Ferrari HP.
The deals help expand Whoop’s global influence among the biggest international stars in pro sports, giving the brand visibility among diverse audiences from all over the world.
