Whoop is going beyond the band.
The human performance company and maker of a screenless wearable worn by the likes of Cristiano Ronaldo and LeBron James has raised $575 million in a Series G round at a $10.1 billion valuation, and it’s setting its sights on the personalized, preventive health space.
Healthcare giant Abbott has joined as a strategic investor of the Boston-based company, which has ramped up its hiring efforts and plans to onboard more than 600 new roles to its almost 800-person team.
Collaborative Fund led the round, which also included participation from Qatar Investment Authority, Mubadala Investment Company, Mayo Clinic, IVP and others. Ronaldo, James, Rory McIlroy and Niall Horan also participated, each a long-time Whoop user, the company said.
The capital will fuel U.S. growth and international expansion across Europe, the GCC, Latin America and Asia, building on Whoop’s more than 2.5 million global members.
It also comes on the heels of Whoop building its sports credibility at a rapid clip, from Formula 1 to the Al Nassr Football Club.
“Our raise brings together the world’s most sophisticated investors, leading health institutions, and iconic global athletes behind the mission to unlock human performance and healthspan,” Whoop founder and CEO Will Ahmed said. “We are building the personal health platform that people use to improve their health and livelihood.”
The preventive health play doesn’t come as a surprise.
Last fall, Whoop launched Advanced Labs, a blood testing platform built in partnership with Quest Diagnostics that layers lab diagnostics on top of its continuous monitoring data. Whoop members can upload existing bloodwork or schedule tests through the app, with clinician-reviewed results synced directly to their Whoop dashboards. Interest was high; more than 350,000 members joined the waitlist before it even launched, according to the wearable company.
What’s ironic, however, is that in an era defined by screens, from cell phones and smartwatches, Whoop built a loyal following the same way Oura has — with a screen-free experience and low-profile form factor. And they may soon be joined by another tech giant. Garmin, which saw its fitness segment jump 42% in the fourth quarter of 2025, is rumored to be preparing a screenless wristband of its own.
What is confirmed is that a team of former Tesla engineers behind Fort is launching a screenless wearable for strength training, automatically tracking reps, velocity, range of motion and proximity to failure across more than 50 exercises without any manual logging. The wrist wearable is available for pre-order at $289 and will ship in the third quarter of this year.
