Xplor Technologies has officially closed its merger with Clubessential Holdings, launching a newly unified global company, complete with a new brand identity and an eight-figure investment in native AI across its portfolio.
The SaaS firm’s reach spans fitness and leisure, golf and club, recreation and home services. It has a significant presence in the fitness and wellness industry through several platforms.
Xplor, which owns platforms including boutique fitness-focused Mariana Tek, Momence, TrueCoach and ClubReady, first announced its intention to merge with Clubessential last fall. The deal brings those brands together with Exerp, Resamania, Membr, Deciplus, Legend, Clubware and myFitApp under one fitness technology portfolio.
With the merger official, former Clubessential Holdings CEO Randy Eckels is stepping into the CEO role at the combined company. There is also a new logo and website with the changes. Xplor unveiled its updated wordmark, featuring a bold dark typeface and a modern purple dot accent, replacing the older, orange-heavy design.
“This is a defining moment for the new Xplor,” Eckels said. “We are bringing together proven businesses, deep vertical expertise and strong positions across our markets, under one global brand with a unified vision. We now have the focus, scale and momentum to innovate faster, deliver more value, and set a new standard for what’s possible in the industries we serve.”
Xplor is also deepening its push into artificial intelligence, announcing that it will be investing an eight-figure sum to natively feature AI across its platforms.
A first example of the AI investment is already live, with an AI agent for Momence users that handles the administrative back-end work for fitness operators, freeing up staff to focus on the member experience — an investment that reflects a growing industry focus on AI as an operational tool.
The combined company will serve more than 130,000 businesses in 72 countries, process more than $47 billion in annual payments and generate approximately $900 million in annual revenue, Xplor said.
The merger adds to a period of significant expansion for Xplor. Last year, the company acquired Ezypay, a recurring payments specialist, folding it into Xplor Pay, its global payment processing platform.
Advent International, Xplor’s majority owner, continues to back the combined company, with Clubessential investors Battery Ventures and Silver Lake remaining as significant minority investors and board members.
