Bansk Group has agreed to acquire a majority stake in So Good So You, the refrigerated wellness shot and healthy beverage brand that has grown sales fivefold over the past four years.
Co-founders Rita Katona and Eric Hall will remain equity holders and retain board seats. Prelude Growth Partners, an early backer, will exit its minority position as part of the transaction.
The deal comes as roughly half of consumers and two-thirds of Gen Z and millennials in the U.S., U.K. and Germany say they purchased functional nutritional products, including beverages, in the past year, according to a 2025 McKinsey report.
Beyond its core line of organic, gluten-free juice shots, So Good So You also offers Sparkling Energy, a line of organic caffeinated beverages available in four flavors at Target.
“Consumers are increasingly seeking convenient, food-as-medicine solutions that fit seamlessly into their daily routines,” Bansk Group chief investment officer and senior partner Brian O’Connor said. “We are excited to partner with the entire So Good So You team to support the category and the brand’s next phase of growth.”
So Good So You joins a wellness-forward portfolio that includes Arcadia Consumer Healthcare, Foundation Wellness, No Man’s Land Beef Jerky and Red’s All Natural.
The Bansk deal is not the only sign of investor interest in the space, nor the only move from leading brands, as scrutiny of ultra-processed foods pushes consumers toward cleaner, functional options and has some consumers calling for regulation.
Last December, NextFoods, the parent company behind GoodBelly Wellness Shots and tart cherry juice brand Cheribundi, raised $10 million in Series 3 funding led by ECP Growth.
Alo also entered the space with its own functional shots lineup, including a Daily Greens Shot, launched last June. Starbucks, meanwhile, partnered with Sol-ti to offer its line of organic SuperShots at select locations.
