The holiday shopping season isn’t in full swing (yet) – but these sales from Allbirds, Nike, Plunge, Pvolve, Alo and more are worth checking out now
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The holiday season is almost here, and with it comes one of the most anticipated shopping events of the year: Black Friday. Though Thanksgiving is still weeks away, many fitness and wellness brands are already offering some of the best Black Friday deals on activewear, wearables, recovery tech, stress relief products, supplements and more.
Whether you’re gearing up to prioritize your health and wellness goals or looking to gift your loved ones tools to stay active and stress-free, the best early Black Friday 2025 sales have you covered. Our top picks include rare savings from fitness and wellness trackers from Whoop and Oura, red light recovery and skin care devices from HigherDose and Solawave, stylish activewear from Alo and Athleta, home gym gear from NordicTrack and Pvolve, and more. With significant savings across top wellness brands, now is the perfect time to snag products that will support your health goals through the new year and beyond.
At a Glance: The Best Early Black Friday Deals on Fitness & Wellness
Tonal Take to $1,200 off
Bon Charge Take 25% off sitewide
Kineon Move+ Pro Get $340 off with code ATN10
HigherDose Take 20% off sitewide with code BFCM2025 and get 30% off bundles
Whoop Get one year for as low as $129
Oura Take up to $150 off the Ring 4
Headspace Take 50% off one-year subscription
Alo Take 30% off sitewide with code SINGLES
Lumen Take 50% off
Beast Take 20% off sitewide
Plunge Take 25% off
Forme Take 20% off with code FRIENDS20
Below, Athletech News has rounded up the best fitness and wellness deals you won’t want to miss. Stay tuned as we’ll be updating this list through Cyber Monday.
When Is Black Friday 2025?
Black Friday is on Nov. 28, the day after Thanksgiving (Thursday, Nov. 27). This is a prime opportunity to snag exclusive online-only discounts, often with free shipping or added perks. Cyber Monday takes place on Dec. 1.
The Best Early Black Friday 2025 Deals to Expect on Fitness & Wellness Brands
Black Friday 2025 promises major markdowns on a wide range of fitness and wellness products both in stores and online. Expect discounts on popular fitness gear like treadmills, yoga equipment and running shoes, as well as cutting-edge tech such as fitness trackers and bone-conduction headphones. Wellness enthusiasts can look forward to deals on at-home testing kits, cold plunge tubs, and skincare innovations. Whether you’re shopping for yourself or holiday gifts, these sales offer the perfect chance to invest in items that elevate everyday well-being.
Keep scrolling for our top Black Friday 2025 deal finds on fitness and wellness brands, all organized by product category.
The Best Early Black Friday 2025 Sales at Fitness Retailers
REI
Through Nov. 24, save up to 30% on REI Co-op gear and up to 50% off sale and Outlet items.
FP Movement
For a limited time, save 25% off sitewide when you spend $500+ or 20% off when you spend $250-$499.
Huckberry
For a limited time, take 15% off sitewide.
The Best Early Black Friday 2025 Fitness Sales: Gym Memberships & App Subscriptions
Orangetheory
Get your next month free when you sign up for a new Premiere or Elite membership with heart rate purchase.
Headspace
For a limited time, take 50% off annual subscriptions.
The Best Early Black Friday 2025 Fitness Sales: Activewear, Shoes & Accessories
Forme
For a limited time, take 20% off sitewide with code FRIENDS20 and get free shipping on orders of $250+. Plus, get a free tote bag with orders of $500+.
Nike
Through Nov. 22, take 25% off select footwear, activewear and accessories with code ACCESS.
Glowmode
For a limited time, save up to 40% off select items.
Chamelo
Through Nov. 27, take up to 10% off sitewide and save on bundles
The Best Early Black Friday 2025 Fitness Sales: Home Gym Equipment & Accessories
Pvolve
Through Nov. 27, take 20% off sitewide with code BF20 and get a free pair of socks with any bundle purchase from the Jennifer Aniston-approved brand.
BowFlex
Save up to $600 on select home gym gear, including bikes, ellipticals, weights, benches and more.
Lekfit
Through Dec. 1, take 25% off sitewide with code EBF25.
Peloton
Through Dec. 1, take up $1,300 off treadmills, up to $800 off bikes, up to $300 off rowers and up to 50% off select footwear and activewear.
Echelon
Through Nov. 29, take up to 70% off ellipticals, treadmills, rowers, cold plunge and more.
Core Home Fitness
Through Nov. 30, save on select home gym equipment, benches, dumbbells and more. Plus, use code FRIDAY50 to get $50 dumbbells.
Bells of Steel
For a limited time, get 5% off $500+, 8% off $1,000+, 12% off $2,000+ or 15% off $3,000+.
The Best Early Black Friday 2025 Fitness Deals: Tech & Wearables
Whoop
Through Dec. 2, get the Whoop 5.0 + 12-month Peak Plan for only $199 (save $40) or the Whoop MG + 12-month Life Plan for just $299 ($60 off). Plus, take up to 20% off Whoop 5.0 accessories and Whoop Body and up to 70% off Whoop 4.0 accessories; exclusions apply.
Shokz
Through Dec. 2, take up to 30% off select bone conduction headphones and earbuds and enjoy buy one, get one free deals. Plus, take an extra 5% off with code SHOKZBFCM2025. Get a sneak peek at Shokz’s Black Friday sale here.
The Best Early Black Friday Wellness Deals 2025: Recovery Tech
Bon Charge
Take 25% off sitewide, including on red light face masks and caps, infrared PEMF mats, sauna blankets, cold therapy and and more.
HigherDose
For a limited time, take 20% off sitewide with code BFCM2025 and get 30% off bundles.
Plunge
Through Nov. 30, take up to 25% off cold plunge tubs, saunas and bundles.
FlexBeam
$449 ($549), 18% off
Through Nov. 21, take up to $120 off the portable red light therapy device when you purchase with the Pro membership.
The Best Early Black Friday 2025 Self-Care Deals: Red Light Therapy Skin Care
Solawave
While supplies last, enjoy buy one, get one free deals on red light face, eye and neck masks; four-in-one facial wands; skin care products; and more during Solawave’s early Black Friday sale.
The Best Early Black Friday 2025 Wellness Sales: Supplements & Nutrition
IM8
For a limited time, get a free welcome kit and 5 free single-serving packets, plus save 20% when you subscribe.
The Best Early Black Friday 2025 Wellness Sales: Health Tests & Devices
Viome
Save up to $100 on select health tests during the early Black Friday sale.
The Best Early Black Friday 2025 Wellness Sales: Home
Caraway
For a limited time, take 25% off sitewide.
Lettuce Grow
From Nov. 16 to 27, take 25% off Counterstand and Farmstands with code BF25.
The Best Early Black Friday 2025 Fitness Sales: Sports & Outdoors Gear
Retrospec
Through Nov. 30, take up to $200 off adults and kids bikes, e-bikes, skateboards, safety gear, stand-up paddle boards, inflatable platforms and more.
Buzz EBikes
From Nov. 17 to Dec. 13, take $500 off select ebikes and save 25% off accessories with bike purchase.
The Best Early Black Friday 2025 Wellness Sales: Sleep & Stress Relief Brands
Bearaby
For a limited time, save up to 30% on weighted blankets, bedding, pillows, sleep masks and more stress-relieving sleep accessories.
Ultrahuman
Through Dec. 1, take 40% off the ambient sleep and respiratory tracker that provides insights into what affects your sleep in your home. The deal brings Ultrahuman Home down to $340.38 (reg. $549).
Apollo
$358 ($448), 20% off
For a limited time, take $50 off the Apollo sleep wearable with SmartVibes technology.
