The Best Early Black Friday Fitness & Wellness Deals 2025

The holiday shopping season isn’t in full swing (yet) – but these sales are worth checking out now

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The holiday season is almost here, and with it comes one of the most anticipated shopping events of the year: Black Friday. Though Thanksgiving is still weeks away, many fitness and wellness brands are already offering some of the best Black Friday deals on activewear, wearables, recovery tech, stress relief products, supplements and more.

Whether you’re gearing up to prioritize your health and wellness goals or looking to gift your loved ones tools to stay active and stress-free, the best Black Friday 2025 sales have you covered. Our top picks include rare savings from fitness and wellness trackers from Whoop and Oura, red light recovery and skin care devices from HigherDose and Solawave, stylish activewear from Alo and Athleta, home gym gear from NordicTrack and Pvolve, and more. With significant savings across top wellness brands, now is the perfect time to snag products that will support your health goals through the new year and beyond.

Below, Athletech News has rounded up the best fitness and wellness deals you won’t want to miss. Stay tuned as we’ll be updating this list through Cyber Monday.

When Is Black Friday 2025?

Black Friday is on Nov. 28, the day after Thanksgiving (Thursday, Nov. 27). This is a prime opportunity to snag exclusive online-only discounts, often with free shipping or added perks. Cyber Monday takes place on Dec. 1.

The Best Early Black Friday 2025 Deals to Expect on Fitness & Wellness Brands

Black Friday 2025 promises major markdowns on a wide range of fitness and wellness products both in stores and online. Expect discouhignts on popular fitness gear like treadmills, yoga equipment and running shoes, as well as cutting-edge tech such as fitness trackers and bone-conduction headphones. Wellness enthusiasts can look forward to deals on at-home testing kits, cold plunge tubs, and skincare innovations. Whether you’re shopping for yourself or holiday gifts, these sales offer the perfect chance to invest in items that elevate everyday well-being.

Keep scrolling for our top Black Friday 2025 deal finds on fitness and wellness brands, all organized by product category.

The Best Early Black Friday 2025 Sales at Fitness Retailers

REI

Through Nov. 24, save up to 30% on REI Co-op gear and up to 50% off sale and Outlet items.

FP Movement

For a limited time, save 25% off sitewide when you spend $500+ or 20% off when you spend $250-$499.

Huckberry

For a limited time, take 15% off sitewide.

The Best Early Black Friday 2025 Fitness Sales: Apps & Subscriptions

Headspace

For a limited time, take 50% off annual subscriptions.

The Best Early Black Friday 2025 Fitness Sales: Activewear & Accessories

Forme

For a limited time, take 20% off sitewide with code FRIENDS20 and get free shipping on orders of $250+. Plus, get a free tote bag with orders of $500+.

Nike

Save up to 20% off select footwear, activewear and accessories.

Glowmode

For a limited time, save up to 40% off select items.

Chamelo

Through Nov. 27, take up to 10% off sitewide and save on bundles

The Best Early Black Friday 2025 Fitness Sales: Home Gym Equipment & Accessories

Pvolve

Through Nov. 27, take 20% off sitewide with code BF20 and get a free pair of socks with any bundle purchase from the Jennifer Aniston-approved brand.

BowFlex

Save up to $600 on select home gym gear, including bikes, ellipticals, weights, benches and more.

Peloton

Through Dec. 1, take up $1,300 off treadmills, up to $800 off bikes, up to $300 off rowers and up to 50% off select footwear and activewear.

Echelon

Through Nov. 29, take up to 70% off ellipticals, treadmills, rowers, cold plunge and more.

Core Home Fitness

Through Nov. 30, save on select home gym equipment, benches, dumbbells and more.

Bells of Steel

For a limited time, get 5% off $500+, 8% off $1,000+, 12% off $2,000+ or 15% off $3,000+.

The Best Early Black Friday 2025 Fitness Deals: Tech & Wearables

Whoop

From Nov. 20 to Dec. 2, get the Whoop 5.0 + 12-month Peak Plan for only $199 (save $40) or the Whoop MG + 12-month Life Plan for just $299 ($60 off). Plus, take up to 20% off Whoop 5.0 accessories and Whoop Body and up to 70% off Whoop 4.0 accessories; exclusions apply.

Shokz

From Nov. 20 to Dec. 2, take up to 30% off select bone conduction headphones and earbuds and enjoy buy one, get one free deals. Plus, take an extra 5% off with code SHOKZBFCM2025. Get a sneak peek at Shokz’s Black Friday sale here.

The Best Early Black Friday 2025 Wellness Deals: Recovery Tech

HigherDose

For a limited time, take 20% off sitewide with code BFCM2025 and get 30% off bundles.

Chirp

Save $40 to $100 off massage devices and take up to 20% off Relief Wheels and Halo Pads.

Kineon

Through Nov. 19, get $250 off the Kineon Move+ Pro with our exclusive discount code ATN10. The portable red light therapy device comes down to just $449.

Plunge

Through Nov. 30, take up to 25% off cold plunge tubs, saunas and bundles.

The Best Early Black Friday 2025 Self-Care Deals: Red Light Therapy Skin Care

Solawave

While supplies last, enjoy buy one, get one free deals on red light face, eye and neck masks; four-in-one facial wands; skin care products; and more during Solawave’s early Black Friday sale.