EGYM Wellpass is growing its U.S. footprint, partnering with a slate of Denver-based fitness brands, including some big names
EGYM Wellpass, the corporate wellness arm of the German-founded fit tech giant, is capitalizing on the push for employee well-being in the U.S., adding a diverse array of gyms and studios to its network.
Wellpass has added new Denver-based partners, including Colorado Athletic Club, CorePower Yoga, Elite Performance Center, The Athletic Club and Traverse.
A Wellpass membership, offered as an employer-subsidized and HSA/FSA eligible benefit through companies that partner with EGYM, connects employees to a nationwide network of over 3,500 gyms and studios, plus over 3,000 on-demand workouts, meditation classes, recipes and nutrition resources.
Gyms and studios benefit from joining the network, receiving increased visits and incremental revenue without having to make costly marketing investments, according to EGYM.
“Adding these iconic fitness brands is another major milestone in our growth journey,” said EGYM Wellpass managing director Nicolas Stadtemeyer. “With unlimited access to top partners across Greater Denver, employees can find activities they truly enjoy. Meanwhile, employers can offer a sought-after benefit that boosts retention, morale and productivity.”
EGYM has made clear it has big plans for the U.S. market with Wellpass.
Earlier this year, the company began its official U.S. rollout of Wellpass, following its acquisition of FitReserve in 2024. In Europe, EGYM has acquired corporate wellness platforms including the U.K.-based Hussle.
To coincide with its expansion, EGYM Wellpass is also launching a Colorado Wellness Challenge. A friendly competition offered free to participating companies, the challenge will run from now until the end of the year and invites organizations to form teams and promote well-being.
Challenge participants will receive:
One month of unlimited Wellpass access to 200+ gyms, studios and recreation facilities across Denver, Boulder, Colorado Springs and additional communities.
Points for every employee check-in with leaderboards highlighting company standings.
The Colorado Wellness Trophy and title for the company with the highest total points.
“The Colorado Wellness Challenge is the perfect way to spotlight the power of wellness at work,” said Stadtemeyer. “We’re inviting companies of all sizes to join us and explore new ways to support employee well-being.”
