The opening coincides with Dubai’s month-long exercise challenge, and the Middle East’s broader fitness push
Anytime Fitness is cementing its Middle East growth push with the grand opening of its first club in Dubai.
The November 1 opening aligns with the Dubai Fitness Challenge, also known as Dubai 30×30. Launched by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, the month-long challenge encourages Dubai residents to complete 30 minutes of exercise daily for 30 days. Throughout the month of November, the new Anytime Fitness club will offer free 3-day gym passes and exclusive training program offers through its app.
“We applaud initiatives that promote healthier lifestyles, and we are so pleased that the Anytime Fitness brand is arriving in UAE at this moment for the people of Dubai,” said global president of Anytime Fitness Stacy Anderson.
“We are thrilled to bring the Anytime Fitness brand to UAE and officially open the first club’s doors in Dubai,” said Faheem Essop, CEO of Purple Fitness LLC, which owns the franchising rights for Anytime’s Dubai clubs. “We are here to deliver accessible, personalized coaching, nutrition and recovery services for the people of Dubai — anytime, anywhere they need them — and we have ambitious plans to open additional locations in Dubai in the near future.”
To supply its clubs in the region, Anytime Fitness has partnered with Technogym, which will outfit the new club with its full suite of fitness equipment and digital solutions.
“We are really proud of our partnership with Anytime Fitness, that is not only contributing to elevate the level of innovation in the industry but also shares with us the social mission of promoting wellness as an opportunity to create a better world based on people’s health,” said Technogym founder and CEO Nerio Alessandri. “This partnership means a lot to us as Anytime Fitness offers its members unique and personalized experiences for fitness, sport and health.”
Anytime Fitness now operates clubs in 49 countries and territories internationally; its five million members have access to all club locations. The Dubai club underscores the brand’s expansion plans across the Middle East, adding to its Qatar and Kuwait locations, with plans to open more in the region.
