Samsung is kicking off 2025 with a lineup of new AI-enhanced televisions. At CES 2025, Samsung unveiled the Neo QLED 8K QN990F and QN900F, plus the Neo QLED 4K QN90F, QN80F and QN70F. The TVs come with glare-free technology and a suite of AI features driven by Samsung Vision AI.
The Neo QLED 8K QN990F is Samsung’s top-of-the-line model and it features a super-slim, minimalist footprint and an NQ8 AI Gen3 Processor. Its AI abilities include proprietary 8K upscaling, frame-by-frame HDR remastering, adaptive sound, color boosting and AI Mode, which automatically optimizes picture and sound based on the content on screen. These represent updates to existing Samsung AI efforts.
In line with the minimalist aesthetic, Samsung is also shipping a Wireless One Connect Box for the QN990F, allowing users to keep their TV space wire-free. This is similar to LG’s Zero Connect Box, and it’s a clever bit of clutter-clearing equipment. Samsung claims the Wireless One Connect Box works at a distance of up to 10 meters, even with obstacles in its transmission path.
Meanwhile, Samsung’s QLED 4K line features an NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, improved picture quality and a 165Hz refresh rate. The QN80F has a 100-inch option, while the QN90F comes in 115 inches.
Samsung’s AI ambitions cover all of its 2025 TVs, with Vision AI delivering new personalization and optimization features across the board. Click to Search can identify people, places and products on-screen and then provide relevant information about these things in real time. Identify the actors in a scene, specific pieces of clothing or the displayed location, for instance. In a similar vein, the new Samsung Food ability can identify the grub on your TV and even provide relevant recipes. This feature can also analyze the contents of your connected Samsung fridge and build specific shopping lists, or prompt you to order groceries or takeout from the TV using third-party apps.
Samsung AI Home Security turns your TV into a house-monitoring hub. It leverages the built-in microphone and connected cameras on your Samsung TV, and can detect unusual sounds and movements. It then delivers alerts to your phone or directly on the TV. Live Translate delivers real-time subtitle translations, and Generative Wallpaper allows users to create dynamic, personalized art canvases.
In OLED land, Samsung is introducing the S95F, S90F and S85F. As the flagship in this line, the S95F includes an NQ4 AI Gen3 Processor, improved glare-free technology, a 165Hz variable refresh rate and a brighter display than ever before.
There’s also The Frame Pro, a TV so special that we have a separate story all about its new features.
As usual, Samsung is primed to reveal more details about pricing and availability of its new hardware during CES 2025.
