Pure Energy Music has signed a deal with Warner Music’s independent distribution arm to bring its fitness-optimized soundtracks outside of gyms and onto major streaming platforms like Spotify and Apple Music
If you’ve ever wished you could have your gym’s upbeat, motivating music (or relaxing, mindful sounds for yoga practitioners) in your ears outside of a studio — whether to power through a workday or an at-home workout — now you can.
Pure Energy Music, a U.K.-based provider of rights-included music for the fitness and wellness industry, is joining forces with Warner Music’s independent distribution arm, Alternative Distribution Alliance (ADA).
The deal marks Pure Energy Music’s entrance into the B2C space. It will bring the provider’s catalogue of fitness-optimized soundtracks outside of workout classes and into users’ everyday listening, bringing the music to global streaming platforms including Spotify, Apple Music, Deezer, Amazon Music and more.
“We’ve always believed that music created specifically for fitness and well-being deserves a broader audience,” Pure Energy Music CEO Andy Pickles said.
“Thanks to our partnership with ADA, our music and artists now sit alongside global names on the world’s leading platforms — reaching new listeners while staying true to our mission: empowering the fitness and wellness sector with expertly crafted, performance-driven music,” he added.
The catalogue spans a wide range of genres with instructor-curated to a wide breadth of workouts; from energizing tracks for intense classes to calming songs made for yoga flows, Pure Energy Music aims to optimize its offerings for any fitness modality.
The agreement also opens up new opportunities for brand partnerships across fitness and wellness organizations, which can now curate their own branded playlists from Pure Energy Music and increase visibility to consumers, not just operators, through streaming giants like Spotify and Apple Music.
The brand will continue to cater to its core consumer base of fitness professionals and operators through the Pure Energy Music App, designed for legal, in-class music use. This enables instructors and operators to access music fully cleared for commercial fitness use, unlike platforms such as Spotify.
