Telehealth and better-for-you food brands were plentiful on LinkedIn’s top 50 startups list, showcasing the power of the wellness economy
LinkedIn’s ninth annual Top Startups 2025 list reveals what’s still growing in a slower economy: wellness, as a business and a career move.
Out of 50 fast-growing companies, 10 sit squarely within health, wellness or consumer well-being, a sign that even in a cooling job market, the wellness economy continues to expand.
LinkedIn’s list, which highlights U.S.-based startups, is built on real hiring and engagement momentum. The platform scored companies across four pillars: employment growth of at least 10% during the methodology period, engagement from non-employees following or viewing the company, job interest measured through views and applications and attraction of top talent (defined by how many employees joined from LinkedIn’s Top Companies list).
In order to qualify, aside from being U.S.-based, startups had to be privately held and less than five years old, with at least 50 full-time employees and no layoffs exceeding 10% between July 2024 and June 2025.
So who made the cut? These 10 startups are redefining what it means to build a business around improving well-being and are hiring rapidly to prove it.
Mental Health & Therapy Access
1. Charlie Health
A virtual behavioral health platform offering intensive outpatient therapy for patients with complex needs that expanded this year into substance-use treatment.
2. Grow Therapy
A telehealth network connecting patients with in-network therapists while helping providers run independent practices with built-in reimbursement and scheduling tools.
Women’s Midlife care
3. Midi Health
Insurance-covered telehealth for women in perimenopause and menopause, offering clinician consults, personalized plans and FDA-approved prescriptions. Notably, the Amy Schumer-backed startup recently secured $50 million in a Series C funding round.
Preventive & Diagnostic Health
4. Function Health
Membership-based diagnostic platform providing 100+ annual lab tests and health insights for proactive care. Earlier this year, Function acquired AI-imaging startup Ezra and launched a $499 full-body MRI.
Better-for-You Brands
5. Armra
Wellness brand offering colostrum-based supplements for gut and immune support and powered by influencer partnerships and functional ingredient demand.
6. Ryze
Maker of mushroom coffee infused with adaptogens to promote focus and calm energy, part of the growing “functional beverage” wave.
7. David
Protein bar company founded by RxBar’s Peter Rahal, touting one of the highest protein-to-calorie ratios on the market and landed $75 million in a Series A this year.
8. Goodles
Reimagined mac-and-cheese brand co-founded by Gal Gadot, enhanced with nutrients and probiotics for a comfort-food-meets-performance twist.
9. Feastables
Gen Z-appealing snack brand from YouTuber MrBeast with simple ingredients.
Lifestyle
10. Bilt Rewards
A loyalty program that lets members earn points on rent payments and everyday spending, redeemable for travel, rent credits or fitness classes. The platform has partnered with several fitness leaders, including Xponential Fitness and Barry’s.
Building the next breakout fitness or wellness brand? Submit your company for consideration at Athletech News: Startups to Watch.
