Smart equipment selection isn’t just about what looks good on the gym floor — it’s about building a foundation for growth. Torque Fitness has spent more than two decades designing modular, durable and versatile equipment that helps operators optimize space, scale smarter and maximize ROI.
As Pete Lundstrom, VP of Sales at Torque puts it, “Rarely are there one-size-fits-all business models, and equipment selection shouldn’t be either.”
Here are seven ways Torque’s approach helps operators grow with confidence.
1. Space Optimization
Square footage optimization is one of the most overlooked and valuable assets to floor planning. When designing a rig or layout, understanding the importance of real estate intuition is ingrained in Torque’s process.
By starting with the member experience in real time, product lines are designed to fit seamlessly. For example, X-CREATE takes a modern approach to functional and strength training, combining must-haves like storage and suspension with robust strength traditions such as Olympic lifting, Smith machines, cable training and innovative glute stations. Similarly, X-RACK defines rugged adaptability, offering many of the same modular expansion options in a classic rig aesthetic.
2. Modularity & Scalability
Smart equipment selections aid in future-proofing investments. As gyms grow and evolve, Torque systems grow and evolve with them.
Modular solutions alleviate the need for stand-alone products that only offer a single modality. The ROI becomes two-fold: operators can scale their footprint at a fraction of the cost because foundational elements like the X-CREATE Base are already in place, or they can change the modality offering at a fraction of the cost for the same reason.
3. Reduced Maintenance & Durability
Equipment downtime can kill satisfaction and revenue. Because modularity and customization are at the forefront of Torque design, engineering simplifies complex products into lower-maintenance innovations.
Torque prioritizes overbuilt, heavy-duty steel construction where the modality-driven attachment follows. For example, the Smith Attachment for X-CREATE eliminates unnecessary cable routing, angled guide rods and moving parts that complicate the end goal. The result is a space-saving, natural-flowing, linear Smith Press with German bearings: simple, durable, smooth and user-preferred.
Member Retention via Versatility
The one thing we know for certain in this industry is that diversification and adaptation are a must. Trends change, movements change, desired results change, but the end goal as a member does not: perceived value must be met.
Torque designs products to work in conjunction with a facility’s business model. High-intensity training is supported with the TANK, Stealth Air and Relentless product lines. Traditional Olympic movement is supported with the TR and X-Series. The culmination of both is met with X-CREATE and X-RACK.
5. ROI from Intentional, Not Overkill, Selection
A good operator has a well-thought-out business model and strategic revenue plan. This differs whether the goal is big-box, boutique, private or group fitness.
Torque can facilitate an entire equipment selection or help model flow based on a mix of multi-use solutions and dedicated machines. Creating space identity starts with strategic zoning and narrows down to the products within those zones. Using diversified, scalable solutions like X-CREATE ensures the modality offering is engaging and the member flow is intentional. How a member walks the space and engages with the product is just as important to ROI as the upfront financial impact.
6. Branding Through Customizable Design
Your gym is your brand, and your brand must differentiate to survive. Many operators spend countless hours and resources on brand identity, yet choose to copy and paste equipment selections. Custom colors and accessories are available, but Torque believes true differentiation comes from custom configurations and multi-layered layouts that add character and separation from the market.
Torque creates systems that are unique to a facility’s needs, resulting in a multi-functional statement piece that cannot be replicated.
7. Innovation as a Growth Enabler
Innovation has been at the forefront of Torque Fitness for over 20 years. In a marketplace filled with saturated “me-too” products, Torque strives to release new and innovative solutions every year. The Relentless Ripper is one recent example. Crafted for versatility, it leverages cutting edge Mag-Force Technology™ to deliver a dynamic, adjustable challenge that meets athletes at every level.
Looking ahead, technology will continue to evolve, but not in the same way it once did. The biggest cardio console may no longer matter as much as tech that can optimize real-time feedback and monetize member progress. Torque also sees a shift toward the layout itself—recognizing that intuitive floor planning, not just equipment selection, is a critical driver of growth.
The Bottom Line
The fitness industry is evolving fast. With Torque’s modular, future-ready solutions, operators can optimize today and adapt tomorrow — scaling smarter every step of the way.
