As CycleBar looked to reintroduce a rewards program that drives both rider engagement and franchisee profitability, Perkville’s flexible platform and Solution One’s proven lifestyle rewards system emerged as the winning combination.
When Extraordinary Brands acquired CycleBar, one of the first priorities was to listen to both operators and members. Within weeks of stepping into her new role, Brand President Lori Klein met with over half of CycleBar’s franchisees to gather direct feedback. One theme stood out: riders missed CycleBar Rewards, the loyalty program powered by Perkville and Solution One that had been used prior to a transition to a different platform.
While the team evaluated multiple options, the decision to bring back CycleBar Rewards was grounded in performance, integration, and franchisee feedback. The original program had proven success, and Perkville’s strong integration with ClubReady, CycleBar’s member management system, made implementation fast, seamless and scalable.
“Riders and franchisees loved CycleBar Rewards,” said Lori Klein, Brand President at CycleBar. “When we asked what was working for them, the answer was obvious. Bringing it back was an easy win.”
Loyalty That Grows the Business
Reactivating CycleBar Rewards isn’t just about fun perks, it’s about retention, revenue and long-term profitability. In the spirit of franchisee success, CycleBar recognized that loyalty platforms shouldn’t just delight riders, they should also strengthen the bottom line. The relaunch with Perkville and Solution One was designed to do both, combining technology, automation and data-driven insights to deliver measurable business impact.
Referral automation: Perkville makes it easy for riders to refer friends, with automated rewards when those prospects take their first class and again when they join as members. Referrals are amplified through Solution One’s gamification model, which motivates riders with targeted rewards that inspire engagement and drive referrals.
Revenue-aligned membership incentives: Members in higher-tier memberships earn points faster and unlock exclusive VIP rewards, giving riders a reason to upgrade and stay upgraded.
Retail rewards: Every purchase earns points, turning studio retail into a loyalty driver and a revenue contributor.
Meaningful, high-impact rewards: Solution One’s lifestyle marketplace combines national brands and local offers to deliver real value for members at no additional cost to franchisees.
“Franchisee profitability is our north star,” said Klein. “CycleBar Rewards isn’t just a loyalty program. It’s a growth engine. It supports acquisition, upgrades and retail all in one platform.”
“CycleBar understands how to turn rewards into results,” said Travis Helm of Solution One Partners. “Their approach combines local, national and experiential rewards to create meaningful member value while supporting franchisee margins.”
“Extraordinary Brands is laser-focused on helping franchisees win,” said Sunil Saha, CEO of Perkville. “They care about lifetime value, not just signups, and they chose a platform that reflects that.”
Fast and Seamless Execution
For franchisees, execution matters as much as strategy. That’s why the speed of CycleBar Rewards’ relaunch was just as impactful as the platform itself.
“I started in my new role in August, we met with Perkville and Solution One in mid-September, and officially went live October 1,” said Klein. “The ability to move quickly and set everyone up for success is what makes this partnership so valuable.”
That momentum carried through to onboarding. Perkville provided training and support to franchisees, helping studios get live quickly. At the same time, Solution One handled member-facing support, from reward redemptions to catalog questions, so owners could stay focused on operations.
“Support is part of the product,” said Saha. “Franchisees aren’t left to figure it out themselves. We train them and stay available after launch.”
What’s Next
With CycleBar Rewards now live across the U.S., the brand is expanding the program internationally, starting with Canada and then Australia.
That expansion is powered by data. Perkville’s reporting platform, built on AWS technology, provides real-time visibility across the entire network, from macro-level performance to granular location insights. This enables franchisees to monitor engagement, measure redemption and assess ROI in real time.
For Perkville and Solution One, it’s the continuation of a long-term partnership built on measurable impact and operational fit. For CycleBar, it’s the next step in building a best-in-class tech stack using proven tools that drive results in the fitness industry.
Retention and ROI that Scales
At the end of the day, loyalty is about keeping riders longer, because a stronger community creates a stronger business. “Investing in the riders we already have delivers more impact than constantly chasing new ones,” Klein said. “This partnership helps CycleBar deepen that connection at scale.”
Perkville delivers on both sides of the equation, integrating with more than 70 CRM platforms to enable automated reporting, referral tracking and scalable loyalty solutions. For CycleBar, that means better data visibility, faster performance and stronger ROI.
“The real win is seeing franchisee profitability grow,” said Saha. “That’s what this is all about.”
As the relaunch continues to roll out, CycleBar, Perkville, and Solution One remain aligned around a shared goal: to elevate the rider experience while strengthening franchisee success.
For Perkville and Solution One, the return of CycleBar Rewards underscores more than a decade of credibility in the fitness space. For CycleBar, it represents a full-circle moment, and one that proves that listening to riders and franchisees always leads to the right decisions. For CycleBar riders, it’s one more reason to clip in, ride hard and keep coming back.
